Media should embrace emerging technologies to tell stories

Sustaining the news business

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Media
Callaway, chief executive of The Street

The forces of intolerance and oppression have been gradually rising across the globe with increasing violence in countries like Turkey, Mexico and even India. Although the countries and their circumstances are different, the theme remains the same—to silence the voice of journalists. The need is to speak up whenever such things happen. However, to do this, news business must remain sustainable. This was the underlying theme of David Callaway’s keynote address at the recently concluded WAN IFRA India 2017 event in Chennai.

Callaway, chief executive of The Street, said, “Every media organization we lose due to business reasons makes our collective role weaker in the eyes of those who want to control us,” adding that the two issues of press freedom and business viability are suddenly coming together, which makes this time more challenging that anything in history.

In the last two years, Callaway said, the impact of digital media on traditional media such as print and broadcast has coalesced around two digital media giants—Facebook and Google. The massive size of their scale makes them direct competitors to traditional media even though they may deny they are news companies.

“The state of our industry relationship with Facebook and Google can only be described as combustible,” he said adding that the platforms remain a threat to the traditional news business at the moment and also to the reputation of newsrooms as credible sources. “The risk of fake news should concern every journalist.”

Embrace emerging technologies to tell stories

The most important job of a journalist is to tell stories. The mobile phenomenon has shown that people need news stories and information more than ever. Callaway said that members of the media should use emerging technologies to tell stories to sustain the news business.

“We need storytellers and truthtellers, whatever the technology,” he emphasized.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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