At the Media Expo 2017, Colorjet launched its first machine in the series of Vulcan UV printing machines. Observing the demand in the market, Colorjet launched the UV printing machine featuring V8 technology, which is a combination of print quality, smart memory utilization, speedy communication with advanced cabling system and thermal design technology.
The machine enables multitasking and multithreading for faster printing operations, thereby maximizing productivity. Printing at speeds of 120 meter per hour, the machine is touted to be a complete solution provider, offering white printing, flexi layer technologies and an LED light box system. In a move to market the product line extensively, Colorjet plans to display the machine at Visual Impact 2017, Sydney, Australia.
Smarth Bansal, senior product manager at ColorJet said, “The USP of this machine is its versatility. The world market is shifting towards an eco-friendly approach. The focus is shifting from traditional solvents to RoHS compliant products. However, Indian players are much bothered with the cost of the products. These eco-friendly, less hazardous products are a tad costly and Indians are hesitant to buy them but the government regulations here have started compelling the players to go for greener products.”
Emphasizing the reason to opt for UV products, Bansal said that they are less harmful to the environment and the print quality of these products are far better than those obtained using solvents. Initially, UV flat bed printers were introduced in the market but they are now overtaken by UV roll-to-roll printers.
Another product launched by Colorjet was the Eco Solvent 3.2 meter. The technology has been named GreenTech. The machine also offers the freedom to print both vinyl and flex. Colorjet has come up with a strategy to enable people looking to venture into an independent printing business by offering them machines at monthly EMIs.
Commenting on the trends in the market, Bansal said, “We’re observing a shift from solvents to eco-friendly products.” He also highlighted that the GST was a major roadblock for the company, with a slump in the sales of their products. However, he admits that the conditions are improving gradually with the festive season coming up.
The company received bookings for 25 units on the very first day of the event. To attract more buyers and to compete with Chinese players in the Indian market, Colorjet even offered a flat 10% discount on its products.
Overall, although the year has been a bit slow for Colorjet, they look to overcome the situation and cut out their space with events like Media Expo 2017.