Colorjet’s Vulcan series UV printers

Colorjet's Vulcan series UV printers
Smarth Bansal

At the Media Expo 2017, Colorjet launched its first machine in the series of Vulcan UV printing machines. Observing the demand in the market, Colorjet launched the UV printing machine featuring V8 technology, which is a combination of print quality, smart memory utilization, speedy communication with advanced cabling system and thermal design technology.

The machine enables multitasking and multithreading for faster printing operations, thereby maximizing productivity. Printing at speeds of 120 meter per hour, the machine is touted to be a complete solution provider, offering white printing, flexi layer technologies and an LED light box system. In a move to market the product line extensively, Colorjet plans to display the machine at Visual Impact 2017, Sydney, Australia.

Smarth Bansal, senior product manager at ColorJet said, “The USP of this machine is its versatility. The world market is shifting towards an eco-friendly approach. The focus is shifting from traditional solvents to RoHS compliant products. However, Indian players are much bothered with the cost of the products. These eco-friendly, less hazardous products are a tad costly and Indians are hesitant to buy them but the government regulations here have started compelling the players to go for greener products.”

Emphasizing the reason to opt for UV products, Bansal said that they are less harmful to the environment and the print quality of these products are far better than those obtained using solvents. Initially, UV flat bed printers were introduced in the market but they are now overtaken by UV roll-to-roll printers.

Another product launched by Colorjet was the Eco Solvent 3.2 meter. The technology has been named GreenTech. The machine also offers the freedom to print both vinyl and flex. Colorjet has come up with a strategy to enable people looking to venture into an independent printing business by offering them machines at monthly EMIs.

Commenting on the trends in the market, Bansal said, “We’re observing a shift from solvents to eco-friendly products.” He also highlighted that the GST was a major roadblock for the company, with a slump in the sales of their products. However, he admits that the conditions are improving gradually with the festive season coming up.

The company received bookings for 25 units on the very first day of the event. To attract more buyers and to compete with Chinese players in the Indian market, Colorjet even offered a flat 10% discount on its products.

Overall, although the year has been a bit slow for Colorjet, they look to overcome the situation and cut out their space with events like Media Expo 2017.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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