Colorjet’s Vulcan series UV printers

Colorjet's Vulcan series UV printers
Smarth Bansal

At the Media Expo 2017, Colorjet launched its first machine in the series of Vulcan UV printing machines. Observing the demand in the market, Colorjet launched the UV printing machine featuring V8 technology, which is a combination of print quality, smart memory utilization, speedy communication with advanced cabling system and thermal design technology.

The machine enables multitasking and multithreading for faster printing operations, thereby maximizing productivity. Printing at speeds of 120 meter per hour, the machine is touted to be a complete solution provider, offering white printing, flexi layer technologies and an LED light box system. In a move to market the product line extensively, Colorjet plans to display the machine at Visual Impact 2017, Sydney, Australia.

Smarth Bansal, senior product manager at ColorJet said, “The USP of this machine is its versatility. The world market is shifting towards an eco-friendly approach. The focus is shifting from traditional solvents to RoHS compliant products. However, Indian players are much bothered with the cost of the products. These eco-friendly, less hazardous products are a tad costly and Indians are hesitant to buy them but the government regulations here have started compelling the players to go for greener products.”

Emphasizing the reason to opt for UV products, Bansal said that they are less harmful to the environment and the print quality of these products are far better than those obtained using solvents. Initially, UV flat bed printers were introduced in the market but they are now overtaken by UV roll-to-roll printers.

Another product launched by Colorjet was the Eco Solvent 3.2 meter. The technology has been named GreenTech. The machine also offers the freedom to print both vinyl and flex. Colorjet has come up with a strategy to enable people looking to venture into an independent printing business by offering them machines at monthly EMIs.

Commenting on the trends in the market, Bansal said, “We’re observing a shift from solvents to eco-friendly products.” He also highlighted that the GST was a major roadblock for the company, with a slump in the sales of their products. However, he admits that the conditions are improving gradually with the festive season coming up.

The company received bookings for 25 units on the very first day of the event. To attract more buyers and to compete with Chinese players in the Indian market, Colorjet even offered a flat 10% discount on its products.

Overall, although the year has been a bit slow for Colorjet, they look to overcome the situation and cut out their space with events like Media Expo 2017.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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