Venus Infotech’s innovations for textile printing

Customized and personalized designs on fabric

Hemanshu Desai, Owner, Venus Infotech offers value aded solutions on textile print

Trends in the textile printing have tilted favorably towards metal embellished designs, which is evident through the growth in number of interested buyers across the globe. Textile printers often opt for foil stamping to produce finished products decorated with metal embellishment. The foil stamping process involves the printing of custom-designed patterns onto cotton and linen fabrics followed by hot stamping using silver, gold and other color foils.

Hemanshu Desai, proprietor of Venus Infotech, a solution provider for textile prints, shares two popular methods for printing on fabrics. He says, “The print on polyester-based garments is done using a sublimation process. However, for cotton, the toner or inkjet-based printers are used to print on special paper and then the image is transferred onto the garment, using heat and pressure. This process is similar to the sublimation process, the only difference being that the ink doesn’t merge with the fabric but stays on the surface of the garment, giving a rubbery feel on top.” Venus Infotech provides two easy solutions for printing on cotton T-shirts to avoid the rubbery feel.


According to Desai, only a few developments are happening in fabric print to prevent the rubbery feel after the print process. Using a white toner LED printer, Desai printed a full-color artwork onto a transparent foil paper and with the application of pressure, the paper was pressed against a second paper. The second paper left a white glue coating on the toner behind the printed artwork. “In foil printing, the quality of the adhesive is critical. With the heat transfer, the artwork on the transparent foil paper is transferred onto the given textile product. As a result of high temperature and pressure, the foil leaves an impression of designed caricature onto the relocated base,” shares Desai. Using this methodology, velvet and fluorescent print, various metallic colors can be achieved on the fabric. The new solution can also reduce the pain of printers who currently face the issue of using different papers to print on darkand light-colored fabrics. The only limitation of this process is its ability to print on only A3 size.

The second solution developed by Venus Infotech addresses the most common problem of printing on dark colored fabrics. Meanwhile, through cotton sublimation process, they can print on light colored fabric using special ink and paper.

According to Desai, the demand for customized shirts is rising. The application varies in this case and depending on the application, one can choose the printing method. For instance, a printed shirt for a short-term event is acceptable if color comes off after two to three washes or if there is a rubbery feel to it. However, shirts with customized pictures and names are expected to last longer.

Today’s retail competition is fierce, leaving brands to look for innovative ways to keep shoppers engaged and coming back for more. Personalized shopping experiences are enabling retailers and brands to create an edge in the market by curating superior shopping experience based on the shopper’s unique and individual traits. This solution allows the fashion brand to make relevant new product recommendations based on individual customer browsing behaviors within the same product category.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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