Xerox India regains market share and traction

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Balaji Rajagopalan, executive director, Technology, Channels & International Business, Xerox India

We met BalajiRajagopalan of Xerox India on his birthday in February this year in Gurgaon. A service and technical veteran, Balaji was extremely upbeat about the Xerox iGen 5 launch in India and about the prospects of the digital printing industry as a whole. While telling us about the recent successes of the company where it has gained back considerable market share based on the quality of the Versa 2100,C60 and other products, he was particularly upbeat about the iGen5’s capabilities in terms of its 26-inch size and its fifth color unit.

Supremely confident Balaji also told us that he is optimistic about the sale of one of the web-fed inkjet Xerox digital presses sooner than later. The Xerox portfolio enhanced by the acquisition of Impika three years ago again established it as a comprehensive supplier in all the segments including high speed inkjet digital printing. It is only the Indian market that has thus far shown hesitance in this segment and here too Balaji is full of optimism.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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