Minosha back at PrintExpo after six years

Showcased four machines from Ricoh

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DP Mahajan, national head - direct channel and production printing business, Minosha India at PrintExpo 2023

With the tagline ‘The Legend is Back’, Minosha India, a distributor of Ricoh’s imaging solutions and digital services, showcased four machines from Ricoh at the Chennai PrintExpo 2023.

We are participating in the exhibition after six years and the PrintExpo in Chennai is very important for us as we have a large customer base in the South. Customers from cities such as Chennai, and even remote places of Tamil Nadu, Kerala, Karnataka, Andhra Pradesh, and Telangana, are with us for the last 10 years and are loyal customers of Ricoh. The industry is finding its place in small towns apart from tier 1 and tier 2 cities,” said DP Mahajan, national head – direct channel and production printing business, Minosha India.

The wide format multifunctional Ricoh MP W6700SP, the Ricoh Pro C7200X series with 5 color activation plans, the color production printer Ricoh Pro C5300S and the digital office production printer Ricoh Pro 8300S were on display at Minosha’s stand. The sample desk, along with the video wall at the stand, displayed a virtual demonstration of the machines on display. “At the expo, the audience got to know about the machines with all the doubts being cleared by the company’s representatives,” Mahajan said.

Students from printing institutes also got a chance to witness the latest technology, which may not be available in the institutions,” he said.

Minosha finalized deals for three Ricoh Pro 8300S, three Ricoh MP W6700SP, and five Ricoh Pro C7200X series with its customers, of which a few were setting up their facility for the first time.

Ever since the evolution of digital printing technology, many offset printers are moving to digital, he says, “Although the market was moving towards digital pre-covid, the pandemic accelerated the shift. As offset printing needs a specific skill set, post-Covid there was a lack of skilled manpower in the market. This forced the offset printers to move toward digital printing to sustain.”

In 2024, we are looking at full recovery and growth-led investment in Indian printing

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India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

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