Fujifilm India has appointed Yasunobu Nishiyama and SM Ramprasad as managing director and assistant vice president respectively. Nishiyama who joined Fujifilm India in August was previously associated with Fujifilm Malaysia as managing director. Ramprasad, who joined in December, was associated with Epson India as general manager, consumer and commercial products group. He oversees the graphic arts division of Fujifilm India.
Fujifilm India nowhas an aggressive focusfor the graphic arts divisionin coming yearswiththe prime objective of providing Indiancustomerswithits latest products. “We nowhave a very aggressive outlook and are consolidating our current business acrossthe board – plates,films, chemicals, commercial printing and newspaper,” saidRamprasad. He further informed that Fujifilm is moving away from selling plates as a commodity and willshiftinto branded plates.
In the large format printing segment, the company looks to provide the customers with UV ink technology using the combination of Fujifilm Dimatix and Fujifilm Sericol products and solutions. Although still in a very nascent stage, the company also has plans to bring in products customized for Indian customers and markets. “For products tailored for India, we want to have the core Fuji technology customized according to Indian needs. There are lots of features that Indian customers do not want and so do not want to pay for. We want to tweak accordingly,” said Nishiyama.
Plans are also afoot to cater to the core of the packaging and label printing market in India. Moving in that direction, Fujifilm will launch the new Flenex range of water washable flexo plates by the end of the first quarter of the 2015-2016 financial year. “There is a huge potential in the packaging and label printing segments in India driven primarily by the food industry. Demand for better, hygienic and attractive packaging is on the upswing in India and the trend will continue as the economy and population grow,” said Nishiyama. Finally, the duo informed that planning is on for setting up of an Indian demonstration centre. “We are conceptualizing it and scouting for the location,” Ramprasad said.
