(L-R): Visual inventor Douglas Cyrus, visual artist Aarti Uppal Singla, and architect, archivist and artist Khushroo Kalyanwala at the launch of Beenest. Photo Beenest
Beenest, a bi-annual magazine with an emphasis on the fine arts and the performing arts, was officially launched at the Oxford Bookstore in Delhi’s Connaught Place on 5 July 2025. An independent print and digital initiative, Beenest’s core editorial team comprises Jaspreet Kaur, founder and editor-in-chief; Zubair Sofi, co-founder and managing editor; and Sehan Sagar Shetty, co-founder and sports editor.
Each article of Beenest aims to present a contemporary take on the defining role of design in today’s cultural space. The magazine reports on the key themes of heritage and tradition, people and personalities, landscape and places, and expression and arts through a visually rich imagery, poetic prose, and scholarly depth.
The launch event featured a panel discussion on ‘Craft Futures: Can Tradition Survive the Algorithm’ where visual artist Aarti Uppal Singla, visual inventor Douglas Cyrus, and architect, archivist and artist Khushroo Kalyanwala discussed and debated on the role of digital tools, social media and artificial intelligence in providing cultural visibility for artisans and handmade traditions.
Copies of Beenest at the launch event at Oxford Bookstore in Delhi. Photo BeenestJaspreet Kaur, founder and editor-in-chief of Beenest. Photo Beenest
Jaspreet Kaur told Indian Printer & Publisher, “Beenest was born from a desire to resist the erasure of craft and reclaim the depth, dignity, and dialog behind handmade traditions. Rooted in the legacy of the shilpi – the artisan-philosopher of ancient India – it is a space for slow storytelling, where culture, craft, memory, and materiality intersect.
“With each issue, we hope to challenge the binaries of art and craft, tradition and modernity, utility and beauty. Beenest embraces print not just as a format, but as a gesture of care and permanence – an invitation to pause, hold, and reflect in a world that too often scrolls past,” she said.
The inaugural issue of Beenest dated May 2025 is priced at Rs 550
The fastest growing democracy in the world could be a market for your products !
If you are confused by slow and poor sales to a seemingly large but immensely noisy and fragmented market, you are not alone! If your product is great, or viable, or appropriate, you can find your sweet spot in this more than US$ 4.3 trillion economy. The trick is to understand your potential and addressable markets, which we can help with in light of your direct competition. We understand marketing, communication, and sales strategies for market entry and growth.
If you are an OEM or a supplier with a strategy and budget, talk to us about using our hybrid print, web, video, and social media channels for locating and dominating your addressable markets in India and South Asia. We may be one of the world’s leading B2B publications in the print industry with hands-on practitioner and consulting experience. Our 50 years of domain knowledge observing technological change and understanding of business and financials, includes the best globally recognized technical writers. Apart from our industry award winners, an experienced team is ready to meet you and your customers for content.
India’s fast-growing economy and evolving democracy has considerable headroom for print. Get our 2026 media kit and recalibrate your role in this dynamic market.
Founded in 1979 as a technical newsletter, Indian Printer and Publisher is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. IppStar [www.ippstar.org] is our Services, Training and Research organization.
