Hyderabad’s Navadurga Graphics enhances operations with new Konica Minolta AS3600

Provider of commercial, digital & signage solutions wants to expand in book and photo printing

Navadurga Graphics
Bayini Veerendar, owner of Navadurga Graphics with the Konica Minolta Accurio Shine 3600 with iFoil One. Photo Konica Minolta

Hyderabad’s Navadurga Graphics has been a leading provider of printing solutions since 1991. With over 25 years of experience, the company has grown and adapted to become a trusted partner for businesses across diverse sectors, offering a range of over 1000 products to more than 150 corporate clients.

The company’s solutions encompass a wide variety of printing techniques, including digital, offset, digital UV foil, signage, and display solutions. “We cater to all printing needs, from traditional services such as commercial printing & packaging, stationery, and corporate gifting to modern solutions such as promotional materials, visual branding, identity solutions, product design, and even apparel printing,” said Bayini Veerendar, owner of Navadurga Graphics.

The printer’s reach extends across Telangana, Andhra Pradesh, and several parts of South India, serving a large and vibrant market. While Navadurga Graphics hasn’t ventured into exports, it is looking for opportunities to expand its client base and geographical footprint within the Indian subcontinent.

Konica Minolta Accurio Shine 3600 with iFoil One

Navadurga Graphics recently invested in a Konica Minolta Accurio Shine 3600 with iFoil One to further its commitment to delivering superior quality and innovative solutions to its clients. The AS 3600 comes equipped with digital embellishment technology that allows it to achieve “exceptional results” with “stunning finishes”. “So far, our experience has been phenomenal. The online foiling system has been instrumental in enhancing the quality parameters, faster job delivery, foil savings and a lot more,” Veerendar said on the recent installation.

“The Accurio Shine 3600 gives us an upper edge with its accurate digital UV and inline foiling facility. This machine allows us to create unique textures, multi-dimensional effects, and metallic accents that help any brand or print job to stand out in the competitive market. This kind of post-press finishing after printing allows us to push creative boundaries to another level,” he said.

“We’re excited about the Konica Minolta AS 3600 with iFoil One, which is an online foil station. According to us, this is the best available solution among digital embellishment systems. This finishing device perfectly goes with other digital and offset presses with high productivity standards. The embellishment device can support high-production printing devices with high productivity,” he said.

The online foiling system integrated with the Konica Minolta Accurio Shine 3600 has significantly enhanced our operations in several ways, Veerendar said. “First, it allows us to offer unique and premium finishes that were previously unavailable. Second, it streamlines the production process, making it more efficient and cost-effective. Most importantly, this technology empowers our clients to differentiate their brands and create a lasting impression on their target audience,” he said.

Apart from post-press finishing, Navadurga’s digital printing, large format printing, and UV DTF technology support its customers, helping it achieve its ambition of being a one-stop solution print shop.

In addition to the Konica Minolta Bizhub Press C7100 and Accurio Shine 3600, the company’s production floor has a variety of advanced machines to tackle diverse printing needs. Large-format printing machines are ideal for creating high-quality, durable signage, banners, and vehicle wraps that can withstand outdoor elements, Veerendar said, adding its UV DTF (direct-to-film) technology allows us to print vibrant designs directly onto a variety of films, opening doors for creative and unique applications in signage and product decoration.

Consistent growth over 25 years

Navadurga Graphics has experienced consistent growth over the years, reaching a turnover of Rs 20 crore. This steady growth, the owner says, reflects its commitment to providing exceptional service, investing in cutting-edge technology, and adapting to the ever-changing needs of the printing industry.

The firm has collaborated with well-known names in the business, including ADP, ACT Fibernet, Chubb, Dockweiler, iLabs, JK Seeds, Limagrain, Polycab, Ramaraj Cotton, Resliys, Tata Consultancy Services, and Toshiba to provide customized printing and signage solutions. Their trust in our capabilities is a catalyst in the quality and service we provide, Veerendar said.

Impactful signage

At Navadurga Graphics, we specialize in creating impactful signage using MGI’s digital embellishment technology, Virender said. “Unlike traditional printing methods, MGI allows us to craft unique textures, dimensional effects, and metallic accents that make signage truly stand out. Our expertise lies in pushing the boundaries of what’s possible with MGI presses. We can incorporate raised lettering, spot gloss varnishes, and even tactile elements to create a multi-sensory experience for our audience.”

This innovative approach ensures that signage goes beyond simply conveying information – it becomes a captivating brand statement that leaves a lasting impression, Virender said.

On the growth of the signage industry, Virender shared, “Looking ahead, the signage industry is poised for a surge in solvent, eco-solvent, UV DTF, and fabric DTF printing. We’re actively incorporating these trends into our offerings to stay ahead of the curve and cater to the evolving needs of the market.” Signage is getting smarter with data, and the future lies in interactive and experiential signage that engages viewers and creates a lasting impression, he said, adding their role as a print partner will be to help businesses thrive among new tailwinds of disruption.

Overcoming challenges in the printing industry

The two key challenges faced by Navadurga Graphics in the cut-throat printing market are selecting skilled manpower and market penetration.

Finding and retaining skilled printing professionals is an ongoing challenge, Veerendar said, adding the company actively invests in training programs to bridge the skill gap and ensure that its team stays abreast of the latest technologies and printing techniques. “Additionally, reaching new clients and expanding our market reach requires constant effort, and we employ strategic marketing initiatives to showcase our capabilities and build strong relationships with potential customers,” he added.

The Covid-19 pandemic undoubtedly impacted the printing industry, with a decline in business activity, Veerendar said, adding Navadurga Graphics adopted a strategic approach to navigate these challenging times through a combination of operational adjustments and dedication to client service to achieve sustainable growth and emerge stronger.

“Despite these challenges, Navadurga Graphics remains committed to innovation and continuous improvement. We believe in adapting to the evolving needs of the industry and exceeding client expectations through high-quality printing solutions,” he said.

Looking ahead, Navadurga Graphics is brimming with excitement for future endeavors. He says they are constantly exploring new opportunities to expand service offerings and cater to the evolving needs of the market. “One key area of focus for our future expansion is entering the photo book printing market. This venture will allow us to tap into the growing demand for personalized keepsakes and high-quality photo printing solutions, Veerendar concluded.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

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