Xerox India regains market share and traction

390
Balaji Rajagopalan, executive director, Technology, Channels & International Business, Xerox India

We met BalajiRajagopalan of Xerox India on his birthday in February this year in Gurgaon. A service and technical veteran, Balaji was extremely upbeat about the Xerox iGen 5 launch in India and about the prospects of the digital printing industry as a whole. While telling us about the recent successes of the company where it has gained back considerable market share based on the quality of the Versa 2100,C60 and other products, he was particularly upbeat about the iGen5’s capabilities in terms of its 26-inch size and its fifth color unit.

Supremely confident Balaji also told us that he is optimistic about the sale of one of the web-fed inkjet Xerox digital presses sooner than later. The Xerox portfolio enhanced by the acquisition of Impika three years ago again established it as a comprehensive supplier in all the segments including high speed inkjet digital printing. It is only the Indian market that has thus far shown hesitance in this segment and here too Balaji is full of optimism.

The fastest growing democracy in the world could be a market for your products !

If you are confused by slow and poor sales to a seemingly large but immensely noisy and fragmented market, you are not alone! If your product is great, or viable, or appropriate, you can find your sweet spot in this more than US$ 4.3 trillion economy. The trick is to understand your potential and addressable markets, which we can help with in light of your direct competition. We understand marketing, communication, and sales strategies for market entry and growth.

If you are an OEM or a supplier with a strategy and budget, talk to us about using our hybrid print, web, video, and social media channels for locating and dominating your addressable markets in India and South Asia. We may be one of the world’s leading B2B publications in the print industry with hands-on practitioner and consulting experience. Our 50 years of domain knowledge observing technological change and understanding of business and financials, includes the best globally recognized technical writers. Apart from our industry award winners, an experienced team is ready to meet you and your customers for content.

India’s fast-growing economy and evolving democracy has considerable headroom for print. Get our 2026 media kit and recalibrate your role in this dynamic market.

Founded in 1979 as a technical newsletter, Indian Printer and Publisher is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. IppStar [www.ippstar.org] is our Services, Training and Research organization.

Naresh Khanna – 12 January 2026

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here