Xerox India regains market share and traction

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Balaji Rajagopalan, executive director, Technology, Channels & International Business, Xerox India

We met BalajiRajagopalan of Xerox India on his birthday in February this year in Gurgaon. A service and technical veteran, Balaji was extremely upbeat about the Xerox iGen 5 launch in India and about the prospects of the digital printing industry as a whole. While telling us about the recent successes of the company where it has gained back considerable market share based on the quality of the Versa 2100,C60 and other products, he was particularly upbeat about the iGen5’s capabilities in terms of its 26-inch size and its fifth color unit.

Supremely confident Balaji also told us that he is optimistic about the sale of one of the web-fed inkjet Xerox digital presses sooner than later. The Xerox portfolio enhanced by the acquisition of Impika three years ago again established it as a comprehensive supplier in all the segments including high speed inkjet digital printing. It is only the Indian market that has thus far shown hesitance in this segment and here too Balaji is full of optimism.

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Naresh Khanna – 20 January 2025

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