The Hindustan Times Leadership Summit 2016, held from 2 to 3 December, saw leaders
like David Cameron, former prime minister of the United Kingdom, legends like Amitabh Bachchan and Sachin Tendulkar, and experts like Nobel laureate Paul Krugman amongst other dignitaries attending the event. For such a big-ticket event, it is important to have the campaign right. This time Steadfast Viewcom, the OOH & Experiential unit of Span Communications was selected to plan and execute the campaign.
Commenting on the campaign, Shuvanu Chaudhuri, vice president – integration and national head, Steadfast Viewcom said, “It is nothing less than an honor and privilege to be
associated with a marquee brand like Hindustan Times. It deserved a campaign that was as grand as the event itself. We had to move on a massive publicity drive by means of out-of-media formats. All leading roads and major congregation touch-points were preselected through relevant planning tools and guides. A crisp and visually appealing creative was prepared depicting the leaders and delivering the ‘The Change India Needs’. The only challenge which we faced whilst planning was to get the best deals of all required premium media by our client and raise the standard of servicing and deliverance on commitments made for this campaign.”
Rajan Bhalla, group chief marketing officer, Hindustan Times, added, “Hindustan Times Leadership Summit is one of those rare places where you are served a rich intellectual feast. From politics and spirituality to economy and national security—we saw a flurry of radical ideas to transform the country.”
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