As part of a recent campaign to demonstrate how neon colors available on the RicohPro 72xx series presses can be used, Ricohconducted a marketing campaign to showcase the neon colors available with their presses. In addition, the campaign involved providing printed neon embellishment samples to creatives, agencies, corporate marketers, and print service providers.
The neon envelope used to hold the actual Ricoh printed samples utilized both Ricoh Touch7 color guides for vector colors and Touch7 images prepared using the Touch7 Photo plugin for Photoshop.
Ricoh sample envelope stands out from others
Discussing the campaign, Mark Geeves, director of Sales and Marketing for Color-Logic, the worldwide distributor of Touch7 software, said, “Ricoh Europe reached out to Touch7 to create an envelope design that would make their sample envelope stand out from other marketing pieces these businesses receive. The final result was an outstanding envelope that matched the samples inside and dramatically demonstrated the Ricoh Touch7 Neon System.”
Color-Logic develops color communication systems and software toolsets for various special effect printing applications. It provides brand owners, product managers, corporations, and advertising agencies to differentiate themselves and their clients with a simple print production process that yields dramatic results. Color-Logic decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without special equipment. It also supports the value of print and works with designers and printers to enhance their printed media.
The fastest growing democracy in the world could be a market for your products !
If you are confused by slow and poor sales to a seemingly large but immensely noisy and fragmented market, you are not alone! If your product is great, or viable, or appropriate, you can find your sweet spot in this more than US$ 4.3 trillion economy. The trick is to understand your potential and addressable markets, which we can help with in light of your direct competition. We understand marketing, communication, and sales strategies for market entry and growth.
If you are an OEM or a supplier with a strategy and budget, talk to us about using our hybrid print, web, video, and social media channels for locating and dominating your addressable markets in India and South Asia. We may be one of the world’s leading B2B publications in the print industry with hands-on practitioner and consulting experience. Our 50 years of domain knowledge observing technological change and understanding of business and financials, includes the best globally recognized technical writers. Apart from our industry award winners, an experienced team is ready to meet you and your customers for content.
India’s fast-growing economy and evolving democracy has considerable headroom for print. Get our 2026 media kit and recalibrate your role in this dynamic market.
Founded in 1979 as a technical newsletter, Indian Printer and Publisher is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. IppStar [www.ippstar.org] is our Services, Training and Research organization.
