News reaches us in the end of August that Ricoh Pro C5300S digital press has been installed at Jaipur-based Redray Global. Redray is a 16-year-old printing business specializing in packaging and related work. It is run by CEO Nishant Sethi, while his father Kailash Jain looks after procurment and his Juhee Jain manages the workflow processes. Sethi works on sales. The new Ricoh digital press has been installed by Monotech System which recently signed up with Ricoh APAC for the distribution of its digital presses in India.
Sethi says the demand for digital print in packaging related printing has been rising, “With the rise of eCommerce, budding entrepreneurs are trying to develop their product lines with an initial demand of fewer quantities of packaging material which can be achieved easily in digital. We have also shifted most of our short-run jobs to the Ricoh Pro C5300S,” he said.
The company is using the machine only in-house production for its own clients, and avoiding outside job work. “We do exclusive work related to sampling, packaging, labelling and some other unique products that we offer. With so many brands now offering production printers, there has been a price war in the job work market with refurbished lines. But investing in a new machine always keeps gives us an edge over others,” he said.
On choosing Ricoh, he added, “We had done a little bit of homework on Ricoh’s quality standards and were waiting for it to come back to India after a long break. Since our focus is not the usual commercial printing, adopting Ricoh was not a tough decision. We have got what we wanted in terms of price, quality and service.”
Along with the Ricoh, the company has also installed a Roland 640i for print and cut labels, a digital die-cutter for short-run shaped label jobs, and an automatic rigid box-making machine with an auto-gluer, side-pasting and a grooving machine.
Sethi said there has been a remarkable shift in production efficiency and delivery deadlines since the installation. “We have also seen a shift in customer satisfaction with the better quality delivered. Also, 350-gsm duplex printing has enabled us to increase our media usage, thus offering more options to our clients,” he said.
