Digital Media Asia (DMA) 2021 comprises a four-day online conference and celebrates the winners of this year’s Digital Media Awards Asia. Through this event that features case studies brought to Asia, participants will be able to get up-to-date with the industry’s latest media trends and learn about the latest and most successful digital monetization strategies and best practices over Wan-Ifra’s custom virtual events platform which facilitates the making of invaluable contacts.
Digital Subscriptions Day (Tuesday, 24 August)
Transitioning to a successful paid digital subscription model is a key challenge facing many Asian publishers. The first day of Digital Media Asia focuses exclusively on this topic, with some of the best case studies from around the world and deeper dive into issues such as pricing, acquisition, engagement, and churn.
Data and Analytics Day (Wednesday, 25 August)
Data and analytics is becoming increasingly important for news media companies. The second day of Digital Media Asia will be dedicated to this topic, which covers issues from how to build data operations, skills, and roles, to implementing the appropriate data stack. This will also be an opportunity to learn about the various technologies and solutions available.
Alternate Revenues Day (Thursday, 26 August)
Diversifying the digital revenue beyond subscriptions and advertising helps to build a robust media business. What are the opportunities in eCommerce and marketplaces? How does one increase the referral income through review sites and niche audiences? How can publishers monetize newsletters, podcasts, and videos? The third day of Digital Media Asia will provide a host of ideas that have been tried and tested by other media companies.
Digital Advertising Day (Friday, 27 August)
Digital advertising is undergoing a paradigm shift in the transition to a cookie-less world and the need for high-quality first party data will give an edge to news publishers. In this fourth and last day of Digital Media Asia, hear about key trends in programmatic and contextual advertising and the need for publishers to have a robust set of identity solutions that are in line with privacy regulations.
The list of speakers includes Bryan Moffett, chief operating officer of National Public Media (NPM), USA; Chia Lun Huang, transformation and learning director, CommonWealth Magazine; Corinne Podger, director, Digital Skills Agency, Australia; Danny Spears, chief operating officer, the Ozone Project, UK; Dr Deb Goswami, head of data and analytics, Singapore Press Holdings; Diogo Martins, lead, Bloomr.sg Creators, Mediacorp; Gai Le Roy, chief executive officer, IAB Australia; Ian Hocking, vice president, digital, South China Morning Post; Igor Pipkin, chief data scientist, Amedia, Norway; Joey Chung, co-founder and chief executive officer, The News Lens, Taiwan; Leilani Han, director, Business Development and Partnerships, Wirecutter, a New York Times Company, USA; Rama Mamuaya, founder and chief executive officer, DailySocial.id, Indonesia; Dr Rasmus Kleis Nielsen, director, Reuters Institute for the Study of Journalism, UK and Editor in Chief, International Journal of Press/Politics; Regina Hing (Lay), business news editor, Cignal TV, Philippines; Rosi Doviverata, managing editor, Digital and Readership Development, Fiji Sun; Saemmool Lee, head, News Innovation, Dong-A Ilbo, South Korea; and Timi Siytangco, founder, FoolishCareers.asia podcast and newsletter among others.
Click here to register for the event
