Wan-Ifra unveils new brand identity

Comes out with redesigned logo and website

101
Wan-Ifra
The new Wan-Ifra logo

Wan-Ifra, the world association of news publishers and media tech companies, recently launched its new corporate brand identity, including a redesigned logo and website. These changes come at a time when the association is evolving its service offerings and expanding its global reach.

Editorial, tech, and business used to belong to different universes. They slowly started to merge in the past few years, prompted by the necessity to convert audiences into loyal, engaged users and digital subscribers.

Undoubtedly, the effects of the ongoing health crisis have reverberated within news organizations, accelerating this move towards better alignment of every aspect of publishing – newsroom, distribution, production, product development, planning, business development. This crisis has profoundly changed the relationship with news media and how it is produced, distributed, and consumed.

2021 will be marked by this accelerating cultural and strategic shift. The change of Wan-Ifra’s corporate visual identity emphasizes Wan-Ifra’s commitment to supporting this transformation.

It brings to light our call for a strategic realignment within the industry. It demonstrates our commitment to building a more robust symbiotic ecosystem for news. This unparalleled positioning in the field of international publisher associations was at the very origin of our foundation some 75 years ago. It’s still our pledge in 2021.

Wan-Ifra’s new brand identity will help bring coherence and showcase the breadth of our offerings consistently. It reaffirms our objective to be the preferred organization for the global news media ecosystem,” said Fernando de Yarza, president of Wan-Ifra.

Wan-Ifra continues to evolve and transform to meet the new decade’s challenges. Like its members, Wan-Ifra is committed to the continuous development of its activities to better serve its communities with a clear, singular purpose – innovate and prosper in a digital world and perform the crucial role of advancing accurate, trustworthy news in society.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here