Wan-Ifra organizes Digital Media Europe 20
(Image: Brian Jones on Unsplash)
Wan-Ifra is hosting a special virtual edition of Digital Media Europe 20 (DME20) subscription marketing & premium advertising from Tuesday, 10 November to Thursday, 12 November 2020. DME20 aims to mix practical tips and inspiration. And share news of an industry severely impacted by the pandemic.
The international speakers at the event include Stefan Buhr, distribution director, Frankfurter Allgemeine Zeitung, Germany; Fleur Lavedan, sales and customer marketing director, L’Equipe, France; Haakon Johansen, vice president Consumer Market, Amedia, Norway; Anita Zielina, director of Innovation & Leadership; Xenia Daum, managing director, styria digital one, Austria; Koen Meeusen, director reader revenue, Mediahuis, Belgium; Arun Venkataraman, global strategy lead, Google News Initiative, USA; Jerusha Sukhdeo-Raath, head of Brand Studio: 24.com, News24, South Africa; and Jarrod Dicker, vice president Commercial Strategy, Technology and R&D, The Washington Post, USA, among others.
Topics to be discussed include how Schibsted hit 1 Billion Krone reader revenue; impact of investigative journalism on subscription; the rise of FAZ Plus; Google News Initiative: a retrospective and looking forward; customer journey orchestration; local subscription challenges; the future advertising ecosystem: defining a priority list; how diversity and inclusion can yield tangible business results; and navigating digital advertising and what needs to change.
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