The Hindu and businessline unveil a new design

Redesign gives a smarter and cleaner news-reading experience

The Hindu
Tamil Nadu Chief Minister M K Stalin reading the redesigned businessline. Photo The Hindu

The Hindu Group’s flagship brands The Hindu and businessline now sport a new look with sharper story packaging, enhanced visual design, and reader-friendly features. The new design will amplify the reading experience and bring it closer to its readers, the publication said in a statement.

The Hindu‘s increased font size, promo panels, bigger pictures, bolder typefaces, comprehensive story packages, breathable page layouts, story highlighters, and gist reads will ensure a seamless reading experience. QR codes and digitally integrated navigation pointers will help readers identify multi-media content such as online stories, interviews, videos, and podcasts.

Talking about The Hindu redesign, editor Suresh Nambath said, “Clean. Sharp. Bold. These words describe not only the look and style of The Hindu, its appearance and form, but also its core philosophy, its Code of Editorial Values: the integrity in both editorial and business functions.”

businessline’s contemporary new logo is said to match the spirit of a daring, young, and vibrant nation. The redesign draws parallel to the new age of business. Text and visuals are blended to carry out storytelling in the same intuitive way in which readers communicate via text messaging.

businessline’s editor Raghuvir Srinivasan said, “Starting today, businessline will sport a new, cheerful look to keep up with the times. While it turns trendy, the newspaper will remain a hardnosed business, financial and economic daily.

The Hindu Group’s CEO L V Navaneeth said, “The new look will redefine the art of newspaper reading. It is tailored to the wants and needs of the digital-savvy generation. Our objective behind the redesign is simple — give readers the same experience as that of using a digital news product.”

The makeover was crafted by Mario Garcia, the Cuban-American newspaper designer and editorial consultant who has worked for publications such as The Wall Street Journal, The Washington Post, and New Straits TimesGarcia had also redesigned the Delhi-based Hindustan Times.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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