Somi Arian, Tech philosopher and LinkedIn Top Voice
Today, Millennials are the largest generation since World War II, surpassing the Baby Boomers in numbers. This generation will soon have more combined purchasing power than any other generation in history, making them of utmost importance to companies.
In a webinar for INMA members on Wednesday, 27 May 2020, 10:00 AM (NYT) Somi Arian, Tech philosopher and LinkedIn Top Voice, will explore key findings from his renowned research documentary, The Millennial Disruption, which sheds light on how markets and behaviors are changing, why so many businesses are failing and how the survival of legacy brands comes down to engaging the millennial demographic.
Arian will discuss:
How Millennials differ from previous generations;
10 factors to consider when bridging the gap between news brands and Millennials;
Millennial marketing trends the news media industry needs to be aware of;
How to ensure your marketing messages truly connect and engage.
If you are satisfied with your sales, you probably don’t need us!
If you are happy with your equipment, consumables, and software sales to Indian printers, you probably don’t need us. But if you want to grow your sales or improve your marketing, then talk to us. Our research and consulting company, IppStar can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry, and for market growth.
For suppliers or service providers with a strategy and budget, I suggest you talk to us about using our hybrid print, web, video, and social media channels to impact your product communication. We are one of the world’s leading B2B publications in the print industry with hands-on practitioner and consulting experience – an understanding of business and financials, and some of the best technical writers. Our young team is ready to travel to meet you and your customers for content.
India’s fast-growing large economy has considerable headroom for print. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations.
Founded in 1979 as a technical newsletter, Indian Printer and Publisher is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. IppStar [www.ippstar.org] is our Services, Training and Research organization.
