TikTok, the Chinese-owned viral video app, was one of the fastest-growing social platforms in 2019, and its growth looks set to continue in 2020 as well. In the second half of 2019, dozens of media outlets launched organizational accounts, and thousands of journalists around the world began using the platform as individuals. Many learnings can be drawn for their experiences. With this topic as the focal point, WAN-IFRA is conducting a webinar on the benefits and risks of TikTok for publishers.
In this webinar with Corinne Podger, participants can learn what their business outlets and reporters can get out of being on TikTok, and the potential risks and benefits. Podger will also give a quick overview of how the app works, and how to create a TikTok post, so one can begin creating content straight away.
Podger is director of the Digital Skills Agency, which provides training and consultancy to newsrooms globally in mobile journalism, social media, multimedia, and digital-first strategy.
The webinar will be held on 7 January 2020 at 4.00 p.m. to 5.00 p.m. IST. Click here to register.
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Founded in 1979 as a technical newsletter, Indian Printer and Publisher is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. IppStar [www.ippstar.org] is our Services, Training and Research organization.
