Wan-Ifra introduces NewsArcade author at World News Media Congress.

To strengthen trust in news, and boosts media literacy.

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Wan-Ifra
Wan-Ifra introduces NewsArcade Author at World News Media Congress.

Wan-Ifra’s 75th World News Media Congress introduced NewsArcade Author, a one-of-a-kind interactive tool that counters false narratives and strengthens trust in news, and boosts media literacy.

After two years of development with media professionals across Europe, Wan-Ifra unveiled NewsArcade at the World News Media Congress (Copenhagen, 27-29 May). NewsArcade is not just another digital tool, it’s an innovative, interactive solution designed to significantly enhance youth media literacy and critical thinking skills, a crucial need in today’s media landscape.

NewsArcade-Seriously Play the News is a collaborative project that unites journalism and news consumption in gamification. It’s a product of the combined efforts of game developers, researchers, publishers, and educators, transforming news storytelling into an engaging, interactive educational experience. Moreover, the game provides a fresh approach to education and training for newsrooms and journalism educators.

The two-year project started in October 2022, has undergone stringent trials, pilot tests, and iterations, and is set for its final test in June and July, ahead of its official launch in August.

News Arcade was showcased to a diverse youth audience on Sunday, 26 May, at the Global Youth News Lab workshop, and to news media leaders at Wan-Ifra’s World News Media Congress on Wednesday, 29 May, at 10:20. These engagements with a wider audience of stakeholders will not only gather valuable feedback but also heighten the anticipation for the tool’s official launch in August, promising a transformative shift in news consumption into a seamless, enriching experience.

Professionals looking to empower individuals with the skills to discern accurate information from misinformation are invited to participate. NewsArcade will be showcased at the Expo during the whole World News Media Congress.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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