O Globo Olympic for sport fans in Rio

Printed on manroland web systems presses

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Globo
O’Globo Olympic is for sport fans in the Olympic Park in Rio de Janeiro. Photo manroland web systems

The Brazilian publishing and printing giant O Globo is providing visitors to the Olympic Games in Rio with news at the moment. O Globo Olympic is what they call the daily special edition, which is distributed in the busy Olympic Park, among other locations.

Quick as lightning, elegant and boasting a large fan club – this may be a description of an Olympic athlete but it is also valid for the daily special edition of O Globo, Rio de Janeiro. The Brazilian newspaper is a leader in the International Newspaper Color Quality Club 2016-2018 (INCQC), particularly in the discipline of Print Quality. O Globo is one of a variety of newspapers produced on manroland web systems presses, which have made the jump to membership of the exclusive club of the Wan-Ifra. O Globo has been printing on a Geoman press since 1998, which remains today one of the longest newspaper printing configurations in the world. The printing system avails of regular updates that are realized by the manroland web systems service professionals.

The world association of newspapers and news media Wan-Ifra admits newspaper and publishing houses into the INCQC, based on a print quality competition. The best newspapers impress with optimized workflows, motivated employees, a successful external appearance and demanding advertising customers. In 2016, 85 newspaper titles printed by 64 publishers and printers from 26 countries were accepted into the INCQC.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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