Self-publishing is a popular option among authors wanting to retain full control over their content, cover design, and pricing. There are numerous success stories of self-published authors, with many becoming bestsellers and being picked up by traditional publishers. In today’s fast-paced world, the demand for instant access to information and entertainment has never been higher. Readers crave to lay their hands on the latest books quickly and conveniently, without waiting for traditional publishing timelines.
Keeping these trends in mind, Bindwel, a book publishing equipment manufacturer, is set to launch a books-on-demand binding machine at the drupa 2024 show in Dusseldorf, which could revolutionize the way books are being produced. This model empowers authors to take ownership of their work and reach readers directly, without the need for traditional publishing gatekeepers.
According to the company, in recent years, the markets have witnessed a surge in self-published authors who have defied the odds and found success on their terms. Take, for example, Rupi Kaur, whose poetry collection Milk and Honey took readers across the world by storm after she self-published it. Despite facing rejection from traditional publishers, Kaur’s determination and talent propelled her to international fame, proving that self-publishing can be a viable path to success.
If Amish Tripathi had surrendered after facing rejection from all 20 major publishers, then his best-selling Shiva trilogy would have never seen the light of day. Similarly, Ashwin Sanghi turned to self-publishing for his genre-bending thriller, The Rozabal Line, and found success.
“Our BOD product is designed to meet the demands of readers who want their favorite books delivered quickly and efficiently. It allows for seamless binding of books in small quantities, ensuring maximum efficiency and quality. With the ability to produce up to 1000 books per hour, each book could be different. It is perfect for being a critical link in print-on-demand services, looking to meet the demands of today’s authors, publishers, and readers,” the company says.
Changing market landscape
As the publishing industry evolves, new business models are emerging to meet the demands of authors and readers alike. Hybrid publishing, which combines elements of traditional publishing and self-publishing, offers authors editorial and marketing support while still allowing them to retain creative control. Custom publishing services such as Shutterfly cater to individuals and businesses looking to create customized books. With a variety of templates and customization options available, customers can create personalized books for any occasion, from weddings to corporate events.
Challenges and solutions in BOD binding

Despite the many benefits of BOD, there are still challenges to overcome, particularly in the realm of binding. Adhesive binding, while stable for short runs, can pose durability issues in the long term. Additionally, hardcover production remains expensive, limiting its accessibility to authors and publishers. However, innovative solutions are on the rise, with companies such as Bindwel pioneering advancements in binding technology. Through a combination of research and development, Bindwel says it aims to address these challenges and provide authors with reliable, cost-effective binding solutions for their BOD projects.
Apart from the launch, at drupa, the company will also showcase its recent innovation, the Bindline 5000 (5K), which can produce 5000 books per hour with minimal manual effort and maximum output. The precision of the Trimit 50C trimmer complements this symphony of speed, achieving 50 cycles per minute with ease, the company explains.
“We are pushing for standardization, questioning the need for so many different sizes. Bringing in standardization will usher in efficiencies and bring down costs,” Pallippuram Sajith, managing director of Bindwel-Stelda, said.