HP 3D printing solutions from Redington at Pamex 2024

3D printing appeals more to startups looking for mid-volume production

Janardanan Venkat, general manager, Redington Group with the 3d printed products at Pamex 2024. Photo PSA

Redington, an authorized distributor for HP, highlighted the HP 3D printing solutions at the Innovation Pavilion at Pamex 2024 in Mumbai. At Redington’s stand, the team displayed products from the HP Jet Fusion 5200 series and explained the capabilities of the HP 3D printer. Redington offers a wide range of products, including IT, telecom, lifestyle, and solar, and distribute them across various regions through their extensive network of partners.

According to Janardanan Venkat, general manager of Redington Group, the company’s objective is to bring in a revolution in the manufacturing sector. “We are driving digitization with various customers, whether it’s an IT-related product or from the manufacturing sector.”

Although 3D printers are currently mostly confined to prototyping in the engineering industry, Venkat highlighted how these are capable of manufacturing end-use parts and products. While the HP 3D printer is not looking to replace injection molding, it aims to provide the manufacturing parts and products at an affordable price, particularly targeting mid-volume production units.

According to Venkat, customization and personalization are key advantages of 3D printing. This is what mostly appeals to startups companies making drones, robotics, medical equipment and electric vehicles. Taking the example of the drone industry, he pointed out that as the industry doesn’t have a big budget, it goes for 3D manufacturing for continuous improvisation in designs.

3d printed product displayed at the stand
Photo PSA

This helps minimize the turnaround time for more models, which is not possible in the conventional way of manufacturing since changing the design is costly. Startups are adopting this technology due to its cost-effectiveness and ability to rapidly iterate designs, he said.

Redington has already sold 34 machines in three years. At present, it is serving the automotive, consumer electronics, and healthcare equipment manufacturing industry. When asked about their growth strategy, he said, “We target the end customers. We go directly to end-users and inform them about the value and quality of our products. When the end-customer demands HP’s quality, investors are forced to put in money in our product and meet market requirements.”

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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