Saharanpur’s Utsav Color Lab installs HP Indigo 15K HD press

Digital printing industry will dominate the decade – Anurag Singhal

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Utsav Color Lab
Anurag Singhal from Utsav Color Lab with the HP Indigo 15K HD press.

Located at a distance of 170 km from Delhi, Saharanpur in Uttar Pradesh is famous for its wooden furniture and wood carving cottage industry. The town is well-recognized for its agricultural produce of mangoes and basmati rice as well. It also houses the Dar-Ul-Uloom University, which counts many Muslim theologists and maulanas in its notable alumni.

Utsav Color Lab is a digital print hub based in Saharanpur, offering photobooks, enlargements, calendars, catalogs, product detailers, and complete digital printing solutions with perfect binding to the North Indian market. The color lab mostly has photographers and printers among its clients.

In the photo industry for the last 15 years, the photo studio installed a B2 digital printing machine – the HP Indigo 15K HD press, in April 2023. Anurag Singhal from Utsav Color Lab said, “We have been HP customers since 2015. This is the latest equipment in our industry. HP’s brand and trust value is remarkable and that’s the reason we have again opted for HP. The experience has been very good.” The photo lab has cutting, lamination, photo embossing, and case-making machines that they employ in their day-to-day business operations.

A major challenge is digital captures and sharing of images through social media, he said, adding it has a direct negative impact on the print volumes. In the photo printing scenario, the rural market is growing while the urban sector is stable. “With B2 print, the print size basket has increased, with seven color ink stations to create brilliantly colored printable memories,” he said.

Customers, nowadays, are demanding personalized products and packaging, Singhal told Indian Printer & Publisher. As a result, the digital printing industry will dominate the decade by meeting customers’ expectations.

Utsav Color Lab will achieve 100% growth from last year in terms of revenue sales, Singhal said confidently. The photo lab plans to expand in the digital platform and capture other print hubs.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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