Stage set for PACK.Nxt Mumbai – 18 January 2024 at the Lalit Hotel

Focus on brand protection, authentication & responsible and sustainable packaging

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Some of the confirmed speakers at the PACK.Nxt Conference in Mumbai, slated for 18 January 2024 at the Lalit Hotel.

The PACK.Nxt Conference in Mumbai is heating up well with practically all the leading global and Indian brand owners in eCommerce, Retail, FMCG, alcobev, and pharma already signing up for their presence as both speakers and participants. A good number of flexible packaging, label, and carton members are also signing up to be part of the unique conference that takes up the futurology that is necessary for brand protection and responsible and sustainable packaging.

The competition of the future cannot merely be on price but on the values that packaging can add to the supply chain and circularity. In a way, this is not the future but something that the leading consumer brands are aware of and already beginning to practice. The challenge is to bring all the players – packaging material and technology suppliers and the brand owners to the same table. Similarly, for waste collection and recycling, the laws are there and so are the recyclers; but the brands have to get involved and commit to using the laterally usable recyclates and resins which may cost a bit more until we scale up. Learn about these imperatives and the solutions that are already happening in the country in Mumbai on 18 January at the Lalit Hotel. Once again, I urge you to register for this knowledge and action event.

Where we are coming from

In our in-person PDIT Conferences in Mumbai in 2019 at the Goregaon Expo Center, and again in Delhi in 2020 at Pragati Maidan, we took up both Active and Intelligent Packaging and Sustainability. Andrew Manly of AIPIA Amsterdam and Roland Lartigue of Toppan came to the Delhi event. It was an interesting event with brand owners such as Nestle, Cadbury, and Mother Dairy taking part as well as leading label, in-mold, board, and flexible packaging converters including UFlex and SB Packaging. Suppliers of sustainable packaging and label solutions made brief presentations with several being recognized with awards.

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The PACK.Nxt Conference in Mumbai is coming along well with practically all the leading global and Indian brand owners as speakers and participants.

In mid-March 2021, the full-day Smart Packaging for South Asia virtual event was organized and held jointly with the AIPIA. Although just preceding the Covid-19 pandemic and the first lockdown, it was a success in terms of sponsors and almost 200 participants, and above all the interest from brand owners in India and South Asia.

Listening to the speakers and discussions at recent live events in Delhi and Mumbai reveals the relevance of Active and Intelligent Packaging and Smart Sustainability. Anti-counterfeiting is a major concern amongst brands and the leading packaging companies (or early adopters) are taking the February 2022 government regulations on plastic waste management and Extended User Responsibility seriously.

One takeaway from the recent anti-counterfeiting discussions is that few customers or consumers actually scan QR codes! However, companies that see technology as the solution for the entire supply chain, such as ITC Foods, are actively promoting customer interaction and engagement through well-produced videos!

Clearly, brands need to do more to use smart packaging and labels connected to cloud technology to engender and enhance customer engagement. They need to think beyond just anti-counterfeiting and have their packaging take the next steps to condition monitoring throughout the supply chain including customer engagement right to putting the used packaging in the right waste stream. Consumers will scan QR codes when they receive something of interest for this activity – from origin stories, recipes, and entertainment – to calls to action for sustainability. Case studies of some of the Indian successes will be presented at PACK.Nxt in Mumbai.

Brand owner panelists and speakers from our conferences are outspoken about the smart packaging projects they have implemented or working on including at least one that employs smart packaging for sustainable waste collection and recycling. Clearly, the brand owners in India are receptive and actively looking for new ideas to make their packaging smarter and more engaging for the customer. Our conferences are compelling calls to action!

At a recent event, we saw the Wiliot technology video that remarkably relies on battery-less tags and ambient energy and transmitters to send several kinds of information including condition monitoring information to the cloud where it’s processed using an Artificial Intelligence engine. This technology won the Active and Intelligent category prize at the recent AIPIA Congress and Sustainability Summit in Amsterdam.

Such technologies can be an impetus for delivering our enormous production of fruit and vegetables in good condition to consumers instead of being wasted. Technology is needed to reduce food wastage on the farm side, besides saving in land, seeds, fertilizer, pesticides, logistics, and labor. If we can stop food waste, we can alleviate 10% of the climate change that the supply chain causes from farm to fork.

Time to get on board – The Future is Now!

The PACK.Nxt Conference in Mumbai is coming along well with practically all the leading global and Indian brand owners in eCommerce, Retail, FMCG, alcobev, and pharma already signing up for their presence as both speakers and participants. The sustainability side of the PACK.Nxt conference is also strong with the presence of the pioneering Indian recycler and other experts in the field. One session will demystify the waste management rules and Extended User Responsibility compliance, and another will present actual solutions and case studies in the redesign of circular packaging structures.

Please come ready for lively and informed discussion and interaction at PACK.Nxt. Although to some, our topics sound futuristic, a recent eMailer to brand owners suggests, that they are not! As was heard at the recent drupa promotion conferences, ‘The Future is Now.’ Why not take the opportunity at your doorstep to be a part of some relevant and sensible technology discussion with take-home and actionable value?

At the PACK.Nxt Conference in Mumbai at the Lalit Hotel on 18 January, leading brand owners and technology suppliers will discuss Brand Protection, Authentication, Supply Chain Tracking, Customer Engagement, the Extended User Responsibility Regulations, and Sustainable and Recyclable Packaging Structures. For more information and registration click here. Start the new year with a fresh agenda for action. See you on 18 January 2024 at the Lalit Hotel in Mumbai!

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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