Shree Krishna Paper Mills showcases Packmate brand at PaperEx

Sustainable stationary brand for domestic and international markets

Shree Krishna Paper Mills
Naynesh Pasari, CEO, Shree Krishna Paper Mills at the company's stand at PaperEx 2023. Photo IPP

Shree Krishna Paper Mills was established in 1974 for the manufacturing of coated papers for printing magazines, journals, photographs, catalogs, book covers, and promotional materials. The company started manufacturing paper 25 years ago through backward integration.

In 2022, the company again did forward integration and launched a sustainable stationery brand called Packmate. Shree Krishna Paper Mills showcased its sustainable stationary and coated papers at PaperEx exhibition held from 6 – 9 December in Greater Noida’s India Expo Mart.

Packmate’s range includes sustainable pens, notebooks, notepads, calendars, registers and diaries. Naynesh Pasari, CEO, Shree Krishna Paper Mills, said, “We would call ourselves India’s first innovation for sustainable stationary, which we are exporting to different markets. All stationery products that we have been using for years have been given a different perspective.”

Shree Krishna Paper Mills
Packmate’s range includes sustainable pens, notebooks, notepads, calendars, registers and diaries. Photo IPP

Sustainable stationery is something new in the Indian market and the response has been very encouraging so far, Pasari said. “People are inquisitive. A lot of people who have the same vision as us are already our partners. We intend to take Packmate to global shores,” he said.

The Indian paper industry is growing, Pasari said, adding it has gone through both good and bad times. In the last two years, there have been a lot of imports from different countries, including Vietnam, China, and Indonesia.

The government has not given a lot of subsidies or benefits to paper manufacturers. I feel imports should be more expensive as the domestic market needs to be safeguarded. India has a lot of potential and businesses are investing a lot in technology. All paper manufacturers need to get together to make it successful,” he said.

Attractive stand at PaperEx

Shree Krishna Paper Mills stand had an interesting installation made from books at the stand. According to Pasari, the books were displayed for two reasons – first, discarded books are recycled and Shree Krishna Paper Mills is into paper recycling. Second, all paper mills are indirectly in the business of education because they are manufacturing paper, on which books are printed.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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