Macmillan Education India’s Hop Skip and Jump comes of age

Aligned with the National Curriculum Framework for Foundational Stage 2022

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Macmillan
Enhanced Hop Skip and Jump (HSJ) was released by Emma Bourne, managing director, Macmillan Education – Curriculum, Rajesh Pasari, managing director, Macmillan Education India and the senior management team. Photo Macmillan Education India

Research shows that without structured early education, children are likely to fall behind throughout their academic careers. Believe it or not, most children develop a full range of necessary life skills like socialization, critical thinking, focus, self-control, and self-motivation by the age of five. For the first time, children below the age of three have been brought into the formal schooling system with the release of the New Education Policy 2020.

The recently released National Curriculum Framework (NCF) for Foundational Stage 2022 is a blueprint covering domains and outcomes for early childhood care and education. Macmillan Education India’s product Hop Skip and Jump (HSJ), which turned 18 this year, is said to be in line with the NCF recommendations for early childhood needs, abilities, and interests. A comprehensive program in itself, Hop Skip and Jump is used by millions of young learners and stands tall in the pre-primary category.

Enhanced Hop Skip and Jump (HSJ) was launched at an event in Bangalore, hosted by Macmillan Education India. Over 100 educators from leading schools participated in the event, which included a workshop on Developing FLN skills in Early Years. Enhanced HSJ was released by Emma Bourne, managing director, Macmillan Education – Curriculum, Rajesh Pasari, managing director, Macmillan Education India and the senior management team. In his address, Rajesh Pasari highlighted the efforts of Macmillan towards building foundational literacy and numeracy (FLN) with well researched products. He also spoke on the commitment of Macmillan towards professional development of educators and how it supports over 50,000 educators annually to gain the requisite skills to meet needs of 21st century classrooms.

Hop Skip and Jump recently received the Award for Excellence in Book Production from the Federation of Indian Publishers. These awards, granted each year, serve as industry benchmarks for evaluating national book production standards.

Macmillan Education India (MEI) has an unrivaled reputation in the school market. MEI produces curriculum resources in both print and digital form and offers assessments along with teacher training. MEI has been in the school and higher education market in India for over 130 years and is today partnering with over 20,000 schools and reaching over 10 million learners. It is quite probable that every child from a private school in India would have read Macmillan Education content at some stage of life.

Macmillan Education is part of Springer Nature, a global research, educational and professional publisher, home to an array of respected and trusted brands providing content through a range of products and services. Springer Nature is said to be the world’s largest academic book publisher, publisher of the world’s most influential journals and a pioneer in the field of open research. The company numbers almost 13,000 staff in over 50 countries. Springer Nature was formed in 2015 through the merger of Nature Publishing Group, Palgrave Macmillan, Macmillan Education and Springer Science+Business Media.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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