Govt spent Rs 967.46 crore on print media ads from 2019-24

Written reply in Lok Sabha by Anurag Thakur

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PCI
The council also asked newspaper organizations to have a proper advertisement booking policy in place to contain misleading advertisements.

The government has spent Rs 967.46 crore through the Central Bureau of Communication (CBC) for publicity of its schemes in the print media from 2019-20 to 2023-24, media reports said.

Information and Broadcasting minister Anurag Thakur said in a written reply in the Lok Sabha that the CBC releases awareness/publicity campaigns through print media in accordance with the Print Media Advertisement Policy, 2020.

“The details of expenditure incurred by CBC, under the Ministry of Information and Broadcasting, on awareness/publicity campaigns about schemes and programs of the government of India through print media from 2019-20 to 2023-24 (till 12.12.2023) is Rs 967.46 crore,” Thakur said.

The minister said as of 31 March, 2019, 119,995 periodicals, including newspapers, were registered with the Registrar of Newspapers for India (RNI).  The number was 143,423 in 2020, 144,520 in 2021, 146,045 in 2022 and 148,363 in 2023. 

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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