Michelman hires Matt Adler for HP Indigo business

Joins as strategic account manager

Matt Adler, global strategic account manager, HP Indigo business

Michelman has announced the appointment of Matt Adler as the Global Strategic Account manager, HP Indigo business. In this newly created role, Adler will focus on expanding Michelman’s strategic relationship with HP Indigo digital press owners to support the expansion of digital printing in the labels and flexible packaging industries. 

Adler will be working closely with HP Indigo to build upon Michelman solutions, developed over more than 20 years of close collaboration and expanding application expertise, to help accelerate growth.

 Adler will leverage his extensive industry expertise, acquired over three decades in the label and digital printing industry, to nurture relationships between key stakeholders in the digital printing value chain including HP Indigo Digital Press owners, our distribution channel partners, and Michelman’s experienced application experts. Adler will also help Michelman identify new opportunities so that we can proactively target our innovation work to meet evolving digital printing needs.

 Adler commented about his new position, “I’m honored to join the Michelman team. The digital printing industry is transforming the label and packaging industries, and Michelman’s commitment to Innovating a Sustainable Future makes it the ideal place to channel my passion and expertise. Together, we’ll strengthen existing partnerships and pave new avenues of collaboration, ensuring mutual growth and success with our key partners and customers.”

 “We’re excited to have Matt on board. He brings with him a wealth of knowledge and expertise in the labels and packaging industries. As we continue to evolve and expand, Matt’s role will be key to ensuring our partnerships continue to strengthen, and the voice of the customer continues to lead market-driven innovation at Michelman,” said Lisa DiGate, Michelman’s Vice President, Global Business – HP Indigo.

Michelman is a global developer and manufacturer of environmentally friendly advanced materials for industry, offering solutions for the coatings, printing & packaging and industrial manufacturing markets. Michelman serves its customers with production facilities in North America, Europe and Asia, product development and technical service centers in several major global markets, and a worldwide team of highly trained business development personnel.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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