The new Versafire from Heidelberg

Next-level integration of digital and offset printing

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Heidelberg
Heidelberg digital printing customers have access to an extensive ecosystem that includes consumables, digital services, software, cloud-based solutions, training, consulting, inventory management, and logistics.

Digital printing remains a lucrative growth market in the printing industry worldwide. It now accounts for some 20% of the global print production volume (PPV) and is growing at an annual rate of around three percent.

The latest Versafire generation from Heidelberg offers systematically enhanced digital presses for the commercial sector – taking the integration of offset and digital printing to the next level and strengthening the company’s market position in the digital segment. 

“Our integrated solutions are a must for anyone who is looking to combine offset and digital printing and use them efficiently in tandem. That’s because Heidelberg has comprehensive process and application knowledge relating to both these printing methods, which makes us unique in the industry,” says Heidelberg CEO Ludwin Monz.

Virtually all offset print shops focusing on the commercial sector are already using a digital press. Heidelberg has equipped the new Versafire LV and Versafire LP digital printing systems with an enhanced Prinect Digital Frontend (DFE). In conjunction with a new user interface, this software ensures a flexible, standardized, highly productive, and intuitive combination of offset and digital printing technology. 

The new generation incorporates integration know-how and experience based on the installation of several thousand Versafire digital printing systems for customers located worldwide. That makes a digital printing solution from Heidelberg the preferred choice for print shops with hybrid workflows, the company says.

“With the latest Versafire generation, customers are investing in a further improved overall performance and enhanced competitiveness,” says Frank Schaum, Head of the Print Solutions segment at Heidelberg. Furthermore, Heidelberg has made end-to-end consistent color management a particular focal point in hybrid print production. By also ensuring far simpler operation at this particular key point in the process, the company is additionally addressing the skills shortage in the industry.

Versafire LP: This is the ideal solution for the cost-effective production of larger volumes and/or lots of short runs. With up to a million clicks each month, it is one of the market’s most productive toner-based digital presses in the A3 format and gives digital print production a far more industrial thrust. Functions such as automatic register along with calibration, inline color measurement, and content monitoring ensure maximum reliability in production.

Versafire LV: The possibility of a fifth inking unit and thus a choice of seven spot colors makes this the flexible solution for wide-ranging applications in short-run printing. Thanks to its impressive level of automation and upgrade options, the Versafire LV offers excellent flexibility and investment security.

Prinect Digital Frontend: This software solution was developed in-house by Heidelberg. The second generation that has now been unveiled is the centerpiece of the new Versafire systems and supports the standardization of print shop production. All steps, from job creation and preflight checking through to color management and impositioning, can be automated and pre-costed. Based on the “two printing processes – one workflow technology” principle, the DFE provides the basic software for the complete integration of offset and digital printing into a single workflow.

Ecosystem: Heidelberg digital printing customers have access to an extensive ecosystem that includes consumables, digital services, software, cloud-based solutions, training, consulting, inventory management, and logistics and thus benefit from significant added value with just a single contact partner.

Expansion of digital printing portfolio: In recent years, Heidelberg has established itself on the market as a high-performance supplier of digital printing solutions by steadily expanding its digital printing portfolio with the Versafire systems for the commercial sector and the Labelfire and Gallus One digital inkjet systems from the company’s Swiss subsidiary Gallus for the labels market.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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