Bright unveils partnership with Zest Outdoor

5th Bright Awards Night in Mumbai

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(L-R)Amruta Fadnavis, Shilpa Shetty, Mustafa Akolawala, Dr. Yogesh Lakhani, Hema Malini & Shekhar Suman

Bright Outdoor Media Limited, a known name in the out-of-home (OOH) advertising industry, hosted its 5th Bright Awards Night and CMD Yogesh Lakhani’s birthday celebration in Mumbai. The event marked a series of corporate announcements reinforcing Bright’s commitment to technological innovation and sustainability in the OOH sector. 

One of the announcements was Bright’s partnership with Zest Outdoor. Together, Bright and Zest aim to redefine the landscape of outdoor advertising with cutting-edge solutions. Bright Outdoor also introduced its 9th Digital LED Hoarding, located in the heart of Prabhadevi. 

These developments come on the heels of Bright’s successful IPO launch at the BSE SME. Bright Outdoor Media is also part of the team that holds the Guinness World Record for Green Energy and Solar Hoarding. 

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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