Anand Photostat enhances production with Konica Minolta C12000

Talks about stagnation in printing business

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Anand
Nitin Sethi, director of Anand Photostat with the new KM press

Gurugram-based commercial printer Anand Photostat recently installed a Konica Minolta C12000 press at its facility to boost production speed. The provider, which established its business in 1996 with photocopiers, went on to become a one-stop solution for all printing requirements.

In an interaction with Indian Printer and Publisher, Nitin Sethi, the director, talked about the company’s journey and some of the current problems related to print costs and dwindling orders.

Sethi says printing cost has fallen drastically and the rising paper prices are only adding fuel to the fire. “Short-run jobs are picking up but the price of printing has decreased. This is because the bulk solution providers have state-of-the-art machines at their plants. Their practice of reducing cost per print for bulk orders has impacted small business owners quite heavily.”

When a bulk provider reduces cost, it affects the customer’s perception in general. When the same customer approaches a small printer for a short-run business, it’s obvious that there would be a bargaining session. And, ultimately, the small printer would have to reduce the profit margin as the argument comes down to others willing to drop the rate. Business is rarely flowing our way and Gurugram is an expensive place. The staff will need a raise and festival bonus and with the jobs rarely flying our way, business seems like drying out.”

Sethi’s father SP Sethi started the business 27 years ago with RC machines. “I joined the business in 2005, initiating the commercial printing segment. Initially, we were getting good orders but after the pandemic, stagnation hit the market. Many small printing shops have shut down. It was the need of the hour that we opted for the Konica Minolta C12000 digital press. It is a press for all needs.”

Sethi, realizing that short-run orders will cover the majority of their business, opted for digital technology to prevent plate changing and cleaning hassles. “We need to implement the right solution for the right problem. The KM machinery offers better production speed with enhanced printing quality. The best part is that assistance from the company is available at all hours,” he said.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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