Brand Royalty installs Konica Minolta AccurioPress C7100

Planning a third branch in Rajasthan

Brand Royalty
Vinay Kaushik, the owner of the company with the newly purchased KM digital press. Photo Konica Minolta

Brand Royalty Printers of Jaipur recently installed a Konica Minolta AccurioPress C7100 for short-run prints in digital, adding to its existing armory of a KM 512i large format flex printer, and an AccurioPress C6100. The company, which was established in 2018, has since bought efficient models of Konica Minolta for both digital and large-format flex printing.

Vinay Kaushik, the owner of the company, says an assortment of equipment is required at each printing branch for fulfilling variegated print orders. “Given that our projected duty cycle requires us to print efficiently and effectively, the printer’s IM-101 automation technology ensures high-quality color reproduction at top speed. The substrate is treated well after it passes the paper feeding machine, with regulated air blow for both A3 and A4 sheets. It supports the binding of books up to 30mm. We have two units of this machine, one at each of our branches at Jaipur Bais Godam and Kishanpole Bazaar.”

The presses are especially useful for outdoor signage, and indoor graphics, where the fine ink droplets can print on a variety of substrates. “We also have an Apsom eco-solvent large format digital inkjet printer, used for banner production and vehicle graphics, that require long unattended print runs. Being a leading printing service provider in Jaipur, our equipment is a great resource for catering to the demand of printing brochures, visiting cards, personalized calendars, invitation cards & variable data printing (VDP), and large format banners for indoors as well as outdoors.”

Brand Royalty Printers needed printing equipment that could fulfill their printing demands. According to Kaushik, with every new business investment comes expectations of higher productivity and reliability. The KM AccurioPress C7100’s 1.8 million prints per month duty cycle is intended to generate prints for scale. Advanced techs such as the Simitri V toner, VDP inspection, the IQ-501, and more allows a printer to create prints with enhanced media compatibility, and exceptional quality on embossed paper with suppressed glossiness. These expectations led Brand Royalty to KM’s mid-production engine. 

He adds, “We compared the Konica Minolta engine with competition models. However, being a satisfied customer of the C6100 since 2018, we didn’t see the need for a gamble. Our aim expands from catering to the digital print volume to creating a myriad of innovative finished printing products such as wedding cards with intricate designs, or luxury product packaging; labels for a variety of products such as bottle labels, or stickers for branding or promotional purposes with durable finishes; envelops, advertising banners; and personalized mugs and T-shirts for merchandising.”

Expansion within Rajasthan

In the coming year, the printing company plans to expand in Rajasthan with a holistic print service catalog and high-end equipment. Other than a geographic expansion, Kaushik plans a strong online presence, with a strategized spectacle of its services.

Kaushik says eCommerce will help grow their clientele and as a result, their value chain will see measured enhancements. He says he is working towards building a diverse catalog of product offerings aiming to become a one-stop solution for all printing needs for businesses and individuals.

Currently, the two units of Konica Minolta C7100 mid-range production machines can print at a speed of 57 PPM. That is approximately 1 print per second, which runs our operations smoothly and hassle-free. Our monthly capacity is 5-6 lakhs of A3 size print sheets. This is the quantity we produce using both our KM C7100 units. We don’t need to worry twice before upping the ante because the equipment’s quality is always on a par with the quantity,” he said.

Customer print needs are ever-evolving, he says. Both in the B2B segment and B2C segment, they get innovative demands that need to be responded to with innovative solutions. “This change in demand helps print providers like us to generate consistent revenue growth, and healthy profit margins, and create sustainably viable routes for scaling operations. I believe proactively pursuing opportunities with persistence; dedication to retain the existing clientele and resilience in incorporating ever-evolving tech advances leads to a good business.“

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

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