HPPL invests in Heidelberg Suprasetter A 106

Printer already has Heidelberg Suprasetter 106 CtP equipment

(From Left) – Nishanth Shah, executive director and Prashanth Shah, owner of The HPPL with the brand-new Heidelberg Suprasetter A 106 Equipment.

Chennai-based packaging printing company ‘The HPPL’ has invested in a brand-new Heidelberg Suprasetter A 106 CtP equipment to expand its prepress production capacity. 

The HPPL has been an owner of Heidelberg Suprasetter 106 CtP equipment in the past. The company has made another investment in a brand-new Heidelberg Suprasetter A 106 following a positive experience with Heidelberg CtP equipment with the Prinect process, the company said. 

“We decided to purchase a second Heidelberg Suprasetter CtP for our new facility in Chennai because our production capacity has increased, and it made sense to us,” said Nishant Shah, executive director at the HPPL.

The HPPL, which was established in 1995 by Prashant Shah, is confident about the future results with Suprasetter A 106. The packaging company specializes in Met-Pet, Drip UV, monocartons, and basic cartons. If the contemporary business is about presentation, the packaging and quality of printing become the only media and tools for the presentation. After realizing the market demands, The HPPL, has a complete facility for all packaging and printing needs.

With the latest in-vogue types of printing technology, spread into all dimensions of industries and versatile markets, The HPPL, is equipped with the current trend to meet all high-demand, competitive, and complex printing requirements from the market.

“It’s the beauty of Heidelberg workflow which helps us save a lot of time in pre-press with CtP including the usage of Prinect Packaging Designer for enhanced productivity. Today, we are in new markets and the workflow has supported acquiring new customers. We had wonderful training from the Heidelberg team, and it will be continued with additional training.” said Nishant Shah.

With its wide product range, The HPPL has the market image of timely delivery every time with reasonable pricing. “We have three units across Chennai, and we are specialized in monocartons and printed corrugated boxes. The corporate office at Vyasarpadi has a central designing team that shoots the file to the Sothupakkam unit where the new Suprasetter is set up,” added Nishant Shah.

The Suprasetter A 106 is flexible equipment from manual to fully automatic option with smart plate handling capacity and has integrated temperature stabilization, punching suction, and dust filter systems. The modular design of the Suprasetter A 106 provides maximum flexibility for the medium-size format range. Their Intelligent Diode System (IDS) virtually eliminates production losses. An integrated cooling system prevents any adverse impact from external temperatures.

Prabaharan, AGM – Sales at Heidelberg India, commented, “We have also included the press standardization support for their existing printing equipment and upgrading the print quality, our application experts visit the printshop and do the necessary procedures for the optimized printing” 

“With Heidelberg’s complete pre-press workflow – Prinect cockpit and Packaging designer, we can work quickly with no minimal error,” concluded Nishant Shah.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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