Sustainability is the theme at hubergroup India stand at Printpack – Hall 9B Stall F33

Mineral oil free inks

Prasanta Sarkar, general manager –technical (offset inks), Hubergroup India. Photo IPP

Sustainability is the overarching theme at hubergroup’s stand at the 15the Printpack India. The company is talking about its mineral oil free inks namely Rapida Eco, Eco Perfect Dry, Packaging Plus, MGA Natura, and MGA Contact.

“Product safety and sustainability are the buzzwords in the industry. All the products that we are showcasing at Printpack are mineral oil free which are suitable for commercial as well as packaging applications,” says Prasanta Sarkar, general manager –technical (offset inks), hubergroup India.

Rapida Eco, Eco Perfect Dry, Packaging Plus, and MGA Natura are completely made in India at hubergroup’s Silvassa plant that came up in 2020. Sarkar says that demand for ‘green’ inks is expected to grow at a robust pace as greater number of printers are now opting for sustainable solutions.

“These inks are made in India and are of global standards. The inks are now easily available to printers in India. Also, the cost differential between the mineral oil-based inks and mineral oil free inks has narrowed to a great degree. Therefore, I see rapidly growing market for these inks in India, big printers have already adopted these inks aggressively. And I see smaller ones moving towards ‘green’ inks in the coming future,” Sarkar argues.   

Talking about MGA Contact, Sarkar says that it can be used to print on the inside of the food packaging and is extremely food safe. “We are offering four colors and additional three more colors – orange, green, and violet. With the seven-color system of MGA Contact customers can minimize dependency on the special colors. In tropical conditions like in India where we need proper protection of food items for packaging development, inks for direct food contact system may have limited scope,” Sarkar says.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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