Arrow Digital showcases five machines at MediaExpo

Indigenous label printers for industry requirements

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Arrow
Prakash Chopra, senior VP, Sales, at Arrow Digital at the company's stand at the 50th MediaExpo in Mumbai. Photo IPP

Arrow Digital exhibited five machines at the MediaExpo show held from 2 to 4 March 2023 in Mumbai – an Efi Pro 30h, a Canon Colorado 1650, an ArrowJet Aqua 330R Lite ArrowJet Aqua 330R Lite, a thermoforming machine from Formech, and an ArrowJet EZCUT 330R label finisher. 

The Efi Pro 30h is a 4-color + white hybrid machine with a magnetic drive and a Ricoh Gen 5 printhead. The Canon Colorado 1650 is a UV gel-based technology machine with a high printing speed of up to 1700 square feet per hour. “The prints are scratch-proof, the colors are fantastic and it has got FLXfinish+, which means both gloss or matte can be achieved without varnish,” Prakash Chopra, senior VP, Sales, at Arrow Digital, explained.

The ArrowJet Aqua 330R Lite is an indigenous label printer manufactured by Arrow. It uses Memjet’s DuraFlex technology with water-based pigment inks and comes with a 1600 x 1600 dpi resolution. The  ArrowJet EZCUT 330R label finisher has a 13-inch blade finisher with a maximum die-cutting speed of up to 6 meters per minute and a slitting speed of up to 100 meters per minute. The thermoforming machine from Formech can be used for vacuum forming a variety of digitally printed materials such as HIPS, ABS, PC, PVC, PETG, HDPE, PP, and PMMA.

Chopra informed that Arrow had installed seven machines so far this year – one in Chandigarh, one in Kolkata, one in Delhi, one in Mumbai, two in Ahmedabad, and one in Hyderabad. 

“The future of the signage printing industry in India is bright, and it is gearing up again after the Covid-19 pandemic. The industry has picked up but the last two months were a little bit slow. We hope that by March-end and or the first week of April, it should be in full gear again. These days, printers are shifting towards UV as solvent printing is going down and they are looking for good quality and high-speed industrial machines. We are manufacturing indigenous label printing machines that can print on boxes and paper bags,” Chopra shared.

Chopra said they showcased their latest products to the signage fraternity. “Visitors come here and look at our products, Nobody takes a decision on the machines at the show. The idea is to showcase the products to the maximum number of visitors but marketing seems to be an issue. People from the north and east are not visiting MediaExpo Mumbai. We have been observing this for the last couple of MediaExpo Mumbai shows,” he signed off.

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