Arrow Digital installs Efi VUTEk GS3250LX Pro at Wonder Images Kolkata

Uses UltraDrop technology for the first time in India

Arrow Digital
The EFI VUTEk GS3250LX Pro at Wonder Images, Kolkata. Photo Arrow Digital

Arrow Digital recently installed an Efi VUTEk GS3250LX Pro with 10-color UltraDrop technology at Wonder Images, Kolkata. The UltraDrop technology from Efi is said to provide good quality, extra crispness, and ultra capabilities, and has native 7pL print heads with true multidrop addressability in each dot position. The high apparent resolution and high-definition quality with four-level greyscale and two ink density levels give smoothness in shadows, gradients, and transitions.

This cost-effective printer comes with both rigid and roll-fed printing capabilities along with white ink multilayer printing in a single pass. Amit Murarka, director at Wonder Images, said he opted for the Efi technology to meet the growing demand for point-of-purchase displays, unique media displays, and other premium graphics applications.

Murarka said, “This new installation helped us gain premium jobs from existing customers as well as from new clients. We have been associated with Arrow from the times of the Efi solvent printer and trust them to the fullest. We have seen many successful installations from Arrow, which gave us the confidence to go for an Efi UV LED hybrid printer. The new printer can produce rigid and roll media printing and provide faster throughput with excellent quality.”

Sam Patel, CEO and MD of Arrow Digital, said, “Wonder Images has been with us for years. The Efi VUTEk GS3250LX Pro will give them the confidence to address all the brands and their upcoming campaigns. The 3.2-meter hybrid printer is versatile, efficient, cost-effective, and environment-friendly and has the advanced UltraDrop technology.” 

The GS3250Lx Pro can handle eight colors and has two white ink channel multilayer printing capabilities with greyscale technology that allows users to do multiple applications. LED technology is an essential part of this printer as the low curing technology gives the operator the confidence to work on many substrates with no distortion, as well as save energy. 

Murarka said using the Efi VUTEk GS3250lx Pro printer has been a dream come true, adding that they will have to generate many new opportunities with the VUTEk.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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