Konica Minolta India, a leading name in multifunctional printers, participated in Electro, an electronics exhibition, in Solapur, Maharashtra through its authorized sales and service partner Shivam Enterprises. Electro took place from 24 to 30 January 2023.
Shivam Enterprises exhibited multiple Konica Minolta products, such as the bizhub 367, bizhub C226i, and bizhub 205i, gaining significant exposure for all products through live demonstrations of the functions and print quality of the machines on different mediums. Kuldeep Malhotra, deputy managing director, Konica Minolta, said, “We are delighted to be a part of the annual electronics and IT hardware exhibition. We are pleased to have multi-purpose, award-winning engines showcased at Electro and gain increased traction for our products. The event and the responses from visitors and the ecosystem were a testimony to how fast and innovatively the printing industry is growing, and how we are thriving with it.”
Konica Minolta and its partner were able to generate good inquiries for multiple models. The Shivam Enterprises stall saw more than 1,500 visitors during the week-long exhibition, which gave buyers a better understanding of the variety of items available in the local market and the upcoming technology and knowledge in the industry.
Konica Minolta Business Solutions India, a wholly owned subsidiary of Konica Minolta Japan, has expertise in imaging, data processing, and data-based decision-making.
2023 promises an interesting ride for print in India
Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and
multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.
The fragmented commercial printing industry faces substantial challenges as does the newspaper industry.
While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately
their growth will also be moderated by the progress of the overall economy. On the other hand book
printing exports are doing well but they too face several supply-chain and logistics challenges.
The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.
Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.
Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.
Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.