JS Color Lab upgrades photo printing with Ricoh PRO C7200X

Digital press supplied by Monotech Systems

JS Color Lab upgrades photo printing with Ricoh PRO C7200X
Owner Varun Sharma with his new Ricoh Pro C7200X

Bulandshahr-based JS Color Lab, a wedding photo album printing company in Uttar Pradesh, has upgraded its production setup with a new Ricoh Pro C7200X to indulge in high-quality professional photo album printing.  The digital production press has been supplied by Monotech Systems, a machine manufacturer and solution provider for the printing and packaging industry. 

“Being a second generation in the business, I have seen updates of machines and manpower in our production setup,” says Varun Sharma, proprietor, JS Color Lab, which was launched in the year 1986. He says the company’s production setup has been constantly upgrading as they try to meet the growing demand for new innovations and quality in photo printing. 

Unlike the earlier days, wedding photo albums nowadays are designed and made with unique color textures and motifs of pictures that capture unforgettable moments, he said. Sharma says of Ricoh press installation is a strategic move by JS Color Lab to take photo album printing to another level. 

Sharma said the Ricoh press has added technological advancements over other digital presses when it comes to printing sharp color photos and adding innovative elements to prints. “The fifth color station of this Ricoh digital press is quite advantageous. With such features, we are capable to work on new color textures beyond the usual CMYK.” 

The Ricoh Pro C7200X is engineered to create extra white color along with gold, silver, and neon with its fifth color station. This press can run at the speed of 85 ppm (pages per minute) churning on diverse media ranging from glossy, luster papers up to matte and other high-textured substrates. “With this new press, we can promise the demands of our customers,” Sharma says. 

A team of 30 printing, designing, and creative professionals work at JS Color Lab. “Our team has the caliber and creativity to produce high-quality wedding photo albums of varied designs, patterns, decorations, and motifs,” says Sharma, adding that their production setup is now equipped with an ultra-modern digital production press and a line of finishing equipment to meet the growing demands for wedding photos with ‘wow’ factor. 

“Using our new Ricoh Pro C7200X digital press, we can offer our customers, particularly newlywed couples or soon-to-be-married couples, a great choice to cherish their moments of life in elegant photos.” Most clients of JS Color Lab are from Delhi-NCR and surrounding cities and towns across North India.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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