Koenig & Bauer strengthens market presence in Vietnam

To open a branch office in Hanoi

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Koenig & Bauer
Participants of the Keonig and Bauer roadshow in Vietnam.

Koenig & Bauer recently underlined its commitment to the Vietnamese market with its participation in the Print & Pack 2022 trade fair in Ho Chi Minh City, and with a dedicated roadshow. The scale of the two events reflects the strong growth of the local industry, which is characterized by an increasing number of international players. There are around 2,000 printing and packaging businesses in the country, among them companies from all over the world that have chosen to invest in Vietnam. Trade volumes and the national economy are expanding rapidly.

Koenig & Bauer objectives are to tap into the Vietnamese market, which is enjoying a post-pandemic boom, and to establish a strong foundation for future market activities. Over the past two years, considerable progress has been achieved – primarily through the group’s Chinese subsidiary – in the provision of modern machinery and technologies, alongside professional services, to support printing and packaging companies in Vietnam. 

Roadshow held

At events held in Hanoi and Binh Duong, Koenig & Bauer presented future-oriented technologies and state-of-the-art equipment for print production and subsequent conversion to representatives of almost 100 printing companies. 

At the first event, HH Dream Printing, a joint venture founded by the Hong Kong-based Hung Hing Printing Group, was able to confirm its credentials as one of the leading companies in the local packaging and print industry. HH Dream Printing is primarily active in the field of toy packaging. Hung Hing has installed six medium- and large-format Rapida presses with related equipment since 2017 in order to boost its production capacities and efficiency. One of these modern presses is already in use in Vietnam, and a further installation is to follow in 2023.

The second roadshow event took place at the end of December and was hosted by the print company Lập Thịnh in Binh Duong in the south of Vietnam. A six-colour Rapida 105 with inline coating facilities will be increasing the production capacities here in the near future. Both events served to boost the profile of Koenig & Bauer as a press manufacturer and partner. The visitors were especially impressed by the cooperation with the two local printing companies. 

New branch office

One item of good news announced during the roadshow was that Koenig & Bauer is in the final stages of opening a branch office in Hanoi. Establishing this office will help strengthen the company’s local presence, and will enable the provision of even more comprehensive and diverse services in the future. 

The two Vietnamese trade associations representing the printing and packaging industries welcomed the initiative and promised their support for the planned opening of an office and service center for both the northern and southern regions of Vietnam.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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