How digitization spurred Hora Arts’ growth story

A complete range of flexo, offset, screen, and digital solutions

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Hora Arts
Managing director Shailendra Kumar says rapid digitization made it possible for them to enter the cosmetics and personal care market. Photo IPP

Providing a range of comprehensive designing, pre-press, and printing services to various industrial verticals for more than 30 years, Hora Arts has forayed into the cosmetics market through rapid digitization.

The Noida-based company, which was established in 1990, has focused on providing quality and customized printing solutions to corporate customers since its inception. Its clients include appliance-based companies such as LG, Samsung, and Panasonic.

Managing director Shailendra Kumar, Hora Arts, says rapid digitization made it possible for them to enter the cosmetics and personal care market. “We were facing a challenge in our orders wherein the quantities desired were less and variants were more. To solve this problem, we opted to go digital. And that has been a beneficial investment in improving both our efficiency and production capacity. With a recent Multitec 8-color press installation, we now have a complete set unit of flexo, offset, screen, and digital printing machines at our plant,” he adds.

At its Noida plant, Hora Arts has a Konica Minolta AccurioLabel 190 and HP Indigo roll-to-roll digital label printer. The company installed a Xeikon 3500 digital label press at its Western India plant in Ranjangaon near Pune.

According to Kumar, the industry has just started to recover the losses incurred during the pandemic and it will still take a while for printers to be self-sufficient. “The market is getting back better than ever, and the numerous global industries venturing into the Indian market is a testament to that. However, sourcing raw materials is getting more expensive. The price of paper has also gone significantly higher.”

We have gained a long list of customers from all across the nation and are involved in providing a wide assortment of quality products at the best possible prices. All these offered products are available with us in diverse specifications and features. Our complete product array meets the exact requirement of clients. Our cost-effective rates and friendly nature make us well-known in the market,” he adds.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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