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Insight Print Communications has announced the installation of HP Latex 3600 and HP Latex 700 machines at Hyderabad’s Reddys Digital, one of the leading print service providers for corporate brands in southern India.
The signage provider, which faced a major setback last year after a fire at its factory, is buoyant about its future. “We have a long-standing trusted relationship with Insight and HP. Starting all over again with a new setup was a crucial decision. We wanted to invest in the best future technology,” Venkat Reddy, managing director at Reddys Digital, says.
“Fulfilment is a cornerstone of Reddy’s business and the sheer speed and amazing print quality of the HP Latex 3600 will allow us to achieve both quality and quantity and provide the best services to our clients,” Reddy says.
HP Latex 3600 offers a speed of 830 sq ft per hour on the high-quality indoor printing mode and with 10 liters bulk ink system and jumbo roll attachment, it can run non-stop for hours. Automatic maintenance means no daily print head maintenance is required. The dual roll split spindles allow two print rolls to simultaneously take up to 200 kg weight each with different designs.
“We work for clients such as Reliance, Hatsun, Century, Havells, Orient, and others in the Andhra and Telangana region, meeting customer demand and quality standards in stipulated time. With the application of L3600, we are able to produce double-sided backlit applications for color-accurate outdoor advertising display in any light front or backlit,” Reddy said.
Latex ink has many advantages over any other ink technology as it gives a sustainable edge. It is environment-friendly, odorless, preserves media property, highly flexible, is of good quality, and is economically priced.
The same ink can be used for different applications that require higher flexibility, such as vehicle wraps and thermoforming, which is either not possible with other ink technologies.
“Insight is an exclusive partner with HP Latex for its mid-volume 10-foot machines. We have always aimed to deliver to our customers four important elements of graphic business: speed, quality, reliability, and cost-effectiveness. HP Latex 3600 is quite popular in the home décor and signage segment for its eco-friendly credentials, robust quality at high speed, and lowest ink price. We anticipate more print service providers to shift to this platform in 2023,” Ajay Aggarwal, MD & CEO of Insight Print Communications, said.
