VerifyMe and HP Indigo extend ink deal for five years

VerifyInk security ink taggants for HP Indigo digital press models

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VerifyMe
HP Indigo is a division of HP Inc.'s Personalization and Industrial Organization with offices around the world and its headquarters in Ness Ziona, Israel. Photo HP Indigo

VerifyMe, which with its subsidiary PeriShip Global provides brand owners time and temperature-sensitive logistics, supply-chain monitoring, authentication, and data-rich consumer engagement, has renewed its exclusive ink taggant partnership with HP Indigo for five years. 

VerifyMe had entered into an amended agreement with HP Indigo to provide VerifyInk security ink taggants for a line of HP Indigo digital press models. HP Indigo sells VerifyMe’s security ink technology in ink canisters for use on the HP Indigo 6000 series as HP Security Electroink. 

The new five-year term commenced on November 21, 2022. Under the amended agreement, the parties agreed to increase the scope of cooperation. In addition to the VerifyMe IR Ink, HP Indigo will refer opportunities for additional VerifyMe technologies such as consumer engagement codes, and new brand protection technologies; and consider adding other HP Indigo press models supporting the Security Electroink as and when needed.

HP Indigo’s digital presses are capable of printing different images for each individual impression in its output stream, enabling marketing campaigns to reach consumers in more creative and engaging ways. Examples include highly targeted advertisements, seasonal and limited editions of consumables, new product introductions, and individually personalized products. In addition, HP Indigo prints labels and packaging with individualized VerifyMe security and consumer engagement codes combined with VerifyMe’s ink taggant for increased authenticity verification for foods, beverages, credentials, and pharmaceutical products. 

VerifyMe chief executive officer, Patrick White, said, “We are very excited to announce this extension of our strategic partnership with HP Indigo.  We believe the new expanded royalties and commissions embodied in this agreement will drive some new revenue projects to VerifyMe beginning in 2023.  We have never received a report of our taggant technology being compromised. We believe it is one of the most effective and vital layers of label and packaging printing technology to prevent counterfeiting for products, credentials, tax stamps, drugs, foods, beverages, voting ballots, nutraceuticals, apparel, and any other important document or products which need protection.”

HP Indigo is a division of HP Inc.’s personalization and industrial organization with offices around the world and its headquarters in Ness Ziona, Israel. HP Indigo develops, manufactures, and markets digital printing solutions, including printing presses, proprietary consumables/supplies, and workflow solutions.  

VerifyMe, together with its wholly owned subsidiary PeriShip Global, is a software-driven logistics provider of high-touch, end-to-end logistics management. They provide logistics management from a sophisticated IT platform with proprietary databases, package and flight-tracking software, weather, and flight status monitoring systems, as well as dynamic dashboards with real-time visibility into shipment transit and last-mile events.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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