VerifyMe and HP Indigo extend ink deal for five years

VerifyInk security ink taggants for HP Indigo digital press models

Items include several counterfeit toner and ink cartridges, preventing their circulation and potential sale to unsuspecting consumers

VerifyMe, which with its subsidiary PeriShip Global provides brand owners time and temperature-sensitive logistics, supply-chain monitoring, authentication, and data-rich consumer engagement, has renewed its exclusive ink taggant partnership with HP Indigo for five years. 

VerifyMe had entered into an amended agreement with HP Indigo to provide VerifyInk security ink taggants for a line of HP Indigo digital press models. HP Indigo sells VerifyMe’s security ink technology in ink canisters for use on the HP Indigo 6000 series as HP Security Electroink. 

The new five-year term commenced on November 21, 2022. Under the amended agreement, the parties agreed to increase the scope of cooperation. In addition to the VerifyMe IR Ink, HP Indigo will refer opportunities for additional VerifyMe technologies such as consumer engagement codes, and new brand protection technologies; and consider adding other HP Indigo press models supporting the Security Electroink as and when needed.

HP Indigo’s digital presses are capable of printing different images for each individual impression in its output stream, enabling marketing campaigns to reach consumers in more creative and engaging ways. Examples include highly targeted advertisements, seasonal and limited editions of consumables, new product introductions, and individually personalized products. In addition, HP Indigo prints labels and packaging with individualized VerifyMe security and consumer engagement codes combined with VerifyMe’s ink taggant for increased authenticity verification for foods, beverages, credentials, and pharmaceutical products. 

VerifyMe chief executive officer, Patrick White, said, “We are very excited to announce this extension of our strategic partnership with HP Indigo.  We believe the new expanded royalties and commissions embodied in this agreement will drive some new revenue projects to VerifyMe beginning in 2023.  We have never received a report of our taggant technology being compromised. We believe it is one of the most effective and vital layers of label and packaging printing technology to prevent counterfeiting for products, credentials, tax stamps, drugs, foods, beverages, voting ballots, nutraceuticals, apparel, and any other important document or products which need protection.”

HP Indigo is a division of HP Inc.’s personalization and industrial organization with offices around the world and its headquarters in Ness Ziona, Israel. HP Indigo develops, manufactures, and markets digital printing solutions, including printing presses, proprietary consumables/supplies, and workflow solutions.  

VerifyMe, together with its wholly owned subsidiary PeriShip Global, is a software-driven logistics provider of high-touch, end-to-end logistics management. They provide logistics management from a sophisticated IT platform with proprietary databases, package and flight-tracking software, weather, and flight status monitoring systems, as well as dynamic dashboards with real-time visibility into shipment transit and last-mile events.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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