Commercial printers in Delhi’s Patparganj Industrial Area

Delhi NCR printers ready to add digital and packaging

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Commercial printers from Patparganj Industrial area are ready to come back to the market and fulfill their customers’ needs with full potential Photo: IPP
Commercial printers from Patparganj Industrial area are ready to come back to the market and fulfill their customers’ needs with full potential Photo: IPP

The effect of the pandemic is declining, cities, offices, industry, and markets are opening, and commercial printers are recovering gradually. In the past two years, we have seen that the demand for commercial printers has slowed down in the market as the preference for digital printing is increasingly pronounced as the world seemingly becomes more digital. Moreover, some of the commercial offset printers have also started switching to digital presses, and some have added packaging to their portfolio.

On 3 March, the Indian Printer & Publisher team met some of the offset printers in the Patparganj Industrial Area in East Delhi. And, it was good to know that offset printers have started their work in full force and are back in the market hunting for orders and customers and keen to fulfill their printing demands. We met with several printers including Paras Printers, Wee Print, Royal Offset, and Creative Offset Press on the day.

Commercial printers are set to receive new orders

As the Patparganj Industrial area is a hub for offset printers, moving around in the area gives us the idea that commercial printers are back and that the reopening of schools in the city and the nearby states have given them a bit of life and revived their hopes. As schools open the demand from the government schools and private publishers and schools are picking up for the new year that will start in a few weeks. Bookshops and retail markets are also open finally giving a bit of life to product brochures and promotional print. 

 Vijay Jain, director of Paras Printers standing infront of his 4-color Komori enthrone
Vijay Jain, director of Paras Printers standing in front of his 4-color Komori enthrone    Photo: IPP

Speaking about its company and the condition of the offset printers in the market, Vijay Jain of Paras Printers said, “We are in commercial printing for many years, and were among the first to install a new Komori multicolor sheetfed press in India. However, due to the pandemic, our business was down by 50%, and now that it is back to 75%, we are planning to diversify to packaging because the commercial volumes are still under pressure. Our focus will be to add monocartons to our portfolio besides printing our usual product catalogs, brochures, posters, folders, diaries, and notebooks.”

 Sidhanshu Dhall from Wee Print
Sidhanshu Dhall from Wee Print Photo: IPP

We also met up with Wee Print, a company that has recently installed a Komori 4-color offset press at its plant, and also set up a Canon digital press. For book printing, the company uses its single-color Heidelberg offset press. Wee Print’s  Sidhanshu Dhall told us about its future expansion and said, “Our commercial printing business is doing well for now, but we are thinking of starting something in packaging as it is evergreen and there is lots of scope in it.”

Baljeet Singh Arora of Royal Offset
Baljeet Singh Arora from Royal Offset    Photo: IPP

Our conversation with Baljeet Singh Arora of Royal Offset started on a positive note with his statement, “The offset printer’s future will be great in India if we go in the proper direction. Today, we have 5-color and 4-color presses from Komori, 4-color, 2-color, and single-color presses from Heidelberg, and a CtP for our prepress.  We do all kinds of book printing, and we are blessed that we are still surviving in this situation where small businesses have collapsed. Now, we are using our 5-color Komori Lithrone G37 for packaging purposes as well.”

Rajinder Kumar of Creative Offset Press
Rajinder Kumar from Creative Offset Press     Photo: IPP

Rajinder Kumar of Creative Offset Press, focused on his company’s printing and designing strengths, saying, “We have a full-fledge offset press and digital press from Konica Minolta, which we use for the printing of books, calendars, catalogs, and coffee table books. We usually make catalogs for art galleries, and we are planning to participate in an annual art exhibition for which we are making the product catalogs. We also make monocartons and small boxes for pharmaceutical.”

Overall we learned from our visit that these resilient printers are neither taking their current survival nor their future growth for granted. They are aware that although they may be among the fortunate other printers have had to close down and that the business environment may become tougher. They are aware that they will have to change their product mix, their marketing tactics, and their technology to survive and grow in what has become a flat and hyper-competitive market. 

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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