HP brought together print buyers and printers at the Consumer Electronic Imaging Fair (CEIF) 2023 held in Mumbai from 5-7 January –hosting at its stall what it called ‘photo bazaar’. The company also showcased the Indigo 7K digital press.
“We made sure 15 of our Indigo customers showcased their print samples every day at our booth for the visitors. So, over the three-day period, 45 customers displayed their printed samples at our booth. When a photographer visits our booth and sees the quality of the samples displayed by our Indigo customers, our job is done,” A Appadurai, country manager, Indigo & Inkjet Business Solutions, HP India, said.
HP Indigo 7K digital press
In addition to the Indigo-printed premium-quality photos, HP demonstrated automation technologies through live product demonstrations, experiential zones, and HP Indigo discovery sessions for certain brands throughout the event.
The HP Indigo 7K digital press that was on display offers multiple uses, top quality, and color for commercial and photo printing. HP Indigo generally uses the 6-color printing method to capture certain hues. The HP Indigo 7K enables printing for picture applications, enabling users to print across a truly wide color spectrum using the new Vivid Pink and Vivid Green inks.
Although not on display at the booth, HP promoted the Indigo 15K press at CEIF 2023. HP Indigo 15K has FM screens, a broader selection of substrates, and extra options up to 600 microns. There are now two brand-new inks to go with it – ElectroInks Premium White and Invisible Yellow.
A great show
Talking about the expo, Appadurai said CEIF has been one of the most important events for HP in India. “CEIF is the foundation on which we built our business on in India. The show is that important for us. Our journey in India started with the Photo Fair, or CEIF as it is also known as. For us, the fair is a brand engagement event. Most of the visitors here were photographers who would never buy an Indigo. But they will demand an Indigo print from a photo studio or a photo lab. And that is why it is a brand engagement event for us,” he said.
Appadurai was happy with the new venue, the Jio World Convention Center located in Mumbai’s Bandra Kurla Complex, a prime business district. He said the venue is modern and has an international feel.