HP hosts ‘photo bazaar’ at Mumbai photo fair

HP brings together printers, print buyers; displays Indigo 7k press

A Appadurai (on the right), country manager, Indigo & Inkjet Business Solutions, HP India with Indigo 7K press. Photo IPP

HP brought together print buyers and printers at the Consumer Electronic Imaging Fair (CEIF) 2023 held in Mumbai from 5-7 January –hosting at its stall what it called ‘photo bazaar’. The company also showcased the Indigo 7K digital press.

“We made sure 15 of our Indigo customers showcased their print samples every day at our booth for the visitors. So, over the three-day period, 45 customers displayed their printed samples at our booth. When a photographer visits our booth and sees the quality of the samples displayed by our Indigo customers, our job is done,” A Appadurai, country manager, Indigo & Inkjet Business Solutions, HP India, said.

HP Indigo 7K digital press

In addition to the Indigo-printed premium-quality photos, HP demonstrated automation technologies through live product demonstrations, experiential zones, and HP Indigo discovery sessions for certain brands throughout the event.

The HP Indigo 7K digital press that was on display offers multiple uses, top quality, and color for commercial and photo printing. HP Indigo generally uses the 6-color printing method to capture certain hues. The HP Indigo 7K enables printing for picture applications, enabling users to print across a truly wide color spectrum using the new Vivid Pink and Vivid Green inks.

Although not on display at the booth, HP promoted the Indigo 15K press at CEIF 2023. HP Indigo 15K has FM screens, a broader selection of substrates, and extra options up to 600 microns. There are now two brand-new inks to go with it – ElectroInks Premium White and Invisible Yellow.

A great show

Talking about the expo, Appadurai said CEIF has been one of the most important events for HP in India. “CEIF is the foundation on which we built our business on in India. The show is that important for us. Our journey in India started with the Photo Fair, or CEIF as it is also known as. For us, the fair is a brand engagement event. Most of the visitors here were photographers who would never buy an Indigo. But they will demand an Indigo print from a photo studio or a photo lab. And that is why it is a brand engagement event for us,” he said.

Appadurai was happy with the new venue, the Jio World Convention Center located in Mumbai’s Bandra Kurla Complex, a prime business district. He said the venue is modern and has an international feel.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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