VerifyMe to provide 2 million secure labels to protect PPE equipment

Initial order for VeriPas shipping labels announced on 8 February

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United Nations Covid-19 response. Illustration via Unsplash|VerifyMe
United Nations Covid-19 response. Illustration via Unsplash

Mobileidworld (www.mobileidworld.com) reports that product tracking and brand protection specialist VerifyMe has received an initial purchase order for 2 million VeriPAS shipping labels to protect PPE equipment. The order is the first to be realized through VerifyMe’s strategic partnership with Renavotio, announced on 8 February 2021.

The first batch of labels will be used to ship 2 million boxes of surgical gloves, with VerifyMe noting that doctors need the gloves to help fight the Covid-19 pandemic. Therefore, it is vital that the gloves reach their intended destination and that the gloves’ integrity is not compromised while they are en route. The Department of Homeland Security has already seized more than 11 million counterfeit 3M N95 masks, making counterfeit Personal Protective Equipment (PPE) one of the more significant pandemic-related problems facing public health officials.

VerifyMe is trying to address the issue with pre-printed anti-counterfeiting labels. The custom labels are embedded with invisible codes that employees can scan with a smartphone to make sure that the box has not been tampered with and that the goods inside it are authentic. A recent web demonstration of the technology showed that it is unique and simple for the reproduction of secure and trackable labels and packaging with digital or traditional printing processes.

“Our recent partnering with VerifyMe has opened up the overseas PPE market to us again,” said Renavotio CEO Billy Robinson. “The VerifyMe technology will help prevent any PPE products we are involved with from having any potential financial and legal issues.”

“The short time from signing our strategic partnership to receiving their first purchase order demonstrates the urgent need in the marketplace to combat rampant counterfeiting in PPE,” added VerifyMe president and CEO Patrick White. “We believe this initial order will lead to additional opportunities with Renavotio in regards to anti-counterfeit, track and trace, and brand protection solutions for PPE.”

The news comes a few months after VerifyMe formed a similar strategic partnership with Techind, which handles products in the highly sensitive pharmaceutical industry. That partnership also seeks to ensure that medical providers are not using counterfeit goods.

VerifyMe supports Smart Packaging Solutions for India and South Asia Virtual Congress on 19 March

VerifyMe has also recently joined the AIPIA-IPPStar jointly organized Smart Packaging Solutions for India and South Asia Virtual Congress on 19 March 2021. The virtual congress on active and intelligent packaging solutions for food, pharma, and the health industry will discuss supply chain digitization, brand protection, and authentication, the role of digital in sustainability and customer engagement. The event is supported by the Authentication Solutions Providers Association. Sponsors include Aptar, Avery Dennison, Fasiculus, Systech, and VerifyMe.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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