VerifyMe and HP Indigo extend ink deal for five years

VerifyInk security ink taggants for HP Indigo digital press models

996
HP
Items include several counterfeit toner and ink cartridges, preventing their circulation and potential sale to unsuspecting consumers

VerifyMe, which with its subsidiary PeriShip Global provides brand owners time and temperature-sensitive logistics, supply-chain monitoring, authentication, and data-rich consumer engagement, has renewed its exclusive ink taggant partnership with HP Indigo for five years. 

VerifyMe had entered into an amended agreement with HP Indigo to provide VerifyInk security ink taggants for a line of HP Indigo digital press models. HP Indigo sells VerifyMe’s security ink technology in ink canisters for use on the HP Indigo 6000 series as HP Security Electroink. 

The new five-year term commenced on November 21, 2022. Under the amended agreement, the parties agreed to increase the scope of cooperation. In addition to the VerifyMe IR Ink, HP Indigo will refer opportunities for additional VerifyMe technologies such as consumer engagement codes, and new brand protection technologies; and consider adding other HP Indigo press models supporting the Security Electroink as and when needed.

HP Indigo’s digital presses are capable of printing different images for each individual impression in its output stream, enabling marketing campaigns to reach consumers in more creative and engaging ways. Examples include highly targeted advertisements, seasonal and limited editions of consumables, new product introductions, and individually personalized products. In addition, HP Indigo prints labels and packaging with individualized VerifyMe security and consumer engagement codes combined with VerifyMe’s ink taggant for increased authenticity verification for foods, beverages, credentials, and pharmaceutical products. 

VerifyMe chief executive officer, Patrick White, said, “We are very excited to announce this extension of our strategic partnership with HP Indigo.  We believe the new expanded royalties and commissions embodied in this agreement will drive some new revenue projects to VerifyMe beginning in 2023.  We have never received a report of our taggant technology being compromised. We believe it is one of the most effective and vital layers of label and packaging printing technology to prevent counterfeiting for products, credentials, tax stamps, drugs, foods, beverages, voting ballots, nutraceuticals, apparel, and any other important document or products which need protection.”

HP Indigo is a division of HP Inc.’s personalization and industrial organization with offices around the world and its headquarters in Ness Ziona, Israel. HP Indigo develops, manufactures, and markets digital printing solutions, including printing presses, proprietary consumables/supplies, and workflow solutions.  

VerifyMe, together with its wholly owned subsidiary PeriShip Global, is a software-driven logistics provider of high-touch, end-to-end logistics management. They provide logistics management from a sophisticated IT platform with proprietary databases, package and flight-tracking software, weather, and flight status monitoring systems, as well as dynamic dashboards with real-time visibility into shipment transit and last-mile events.

If you are satisfied with your sales, you probably don’t need us!

If you are happy with your equipment, consumables, and software sales to Indian printers, you probably don’t need us. But if you want to grow your sales or improve your marketing, then talk to us. Our research and consulting company, IppStar can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry, and for market growth.

For suppliers or service providers with a strategy and budget, I suggest you talk to us about using our hybrid print, web, video, and social media channels to impact your product communication. We are one of the world’s leading B2B publications in the print industry with hands-on practitioner and consulting experience – an understanding of business and financials, and some of the best technical writers. Our young team is ready to travel to meet you and your customers for content.

India’s fast-growing large economy has considerable headroom for print. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations.

Founded in 1979 as a technical newsletter, Indian Printer and Publisher is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. IppStar [www.ippstar.org] is our Services, Training and Research organization.

Naresh Khanna – 20 January 2025

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here