Hopetech shows DTF digital textile printer at ITME 2022

Brand-building exercise for the company

Hopetechdirect-to-fabric digital printing press with Quesera print head technology at the ITME 2022 show

Hopetech, a Surat-based supplier of large-scale industrial textile printer applications, showcased its direct-to-fabric (DTF) digital printing press with Quesera print head technology at the ITME 2022 show.

Anurag Billore, general manager of sales at Hopetech said, “This is the third time Hopetech is a part of ITME and the footfall and responses we’ve received are commendable. Digital printing is scaling higher than ever in today’s scenario in comparison to conventional rotary and flatbed printing.”

Digital printing is scaling higher than ever in today’s scenario in comparison to conventional rotary and flatbed printing.

The pandemic has helped digital textile printing more than it has damaged, Billore told IPP. “When your routine is making progress, nothing can stand in your way. Innovation is something Hopetech roots for. Right from the design of equipment to the landing of technical solutions, and to the selection of spare parts, the company has always adhered to the business philosophy of ‘Hope lies in quality, to create value for the customer,’ and quality-oriented standards.”

Having been a global supplier for around two decades, Hopetech now aims to capture the Indian digital textile printing market. “This exhibition is solely a branding exercise to showcase our printer and our capacity and create awareness about our company. We are quite hopeful in our endeavor and the results we can yield,” he says.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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