New perspectives on print and signage at FESPA 2023

Messe Munich, Germany, from 23-26 May 2023

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FESPA
The FESPA Global Print Expo 2023 and European Sign Expo 2023 return to Messe Munich, Germany, May 2023 with mission 'New Perspectives'

The FESPA Global Print Expo 2023 and European Sign Expo 2023 return to Messe Munich, Germany, from 23-26 May 2023, with a mission to share ‘New Perspectives’ with print and sign professionals who are setting out their strategies for future success.

Helping our global community to build profitable, sustainable businesses is at the heart of FESPA’s mission,” said the head of FESPA’s Global Print Expo, Michael Ryan. “The businesses that have come through the pandemic have already learned the importance of agility and flexibility. Now they’re facing a new set of challenges and need to explore different avenues for profitable growth. That’s why our 2023 event campaign leads with ‘New Perspectives’. We’re inviting printers and sign-makers to come with open minds, ready to look at problems from different angles and challenge established perceptions to unlock growth opportunities.”

The FESPA Global Print Expo and European Sign Expo 2023 will offer visitors a wealth of product innovations for digital, screen, and textile printing and signage, with more than 330 exhibitors already contracted for the show. Brother, EFKA, Hanglory, Mimaki, and Surfex Coverings have been confirmed as sponsors.

Personalization experience

In tune with this emphasis on innovative thinking, FESPA is launching a brand new personalization experience to run alongside the FESPA Global Print Expo. This stand-alone event, located at the heart of the show, will center around an exhibition space open to all FESPA Global Print Expo and European Sign Expo visitors, offering an experiential showcase of personalized products and solutions.

A multi-day conference will include individual content streams dedicated to personalized loyalty marketing, sportswear and fashion customization, bespoke interiors, and personalized packaging, featuring more than 50 expert speakers.

The whole experience is primarily designed for brand owners, retailers, marketers, agencies, and membership and loyalty organizations seeking to enhance or differentiate their offerings with personalization and customization. Print service providers and fulfillment houses wanting to put personalization at the heart of their service offerings will gain valuable practical knowledge and insight.

Duncan MacOwan, FESPA’s head of Marketing & Events explains: “Personalization has been a hot topic within our community for some time. Forward-thinking print businesses have seen the opportunity for individualization that came with the shift to digital production, though many have yet to fully embrace it. Now we’ve reached a tipping point where the creative and technical capability is matched by widespread and immediate demand.

He continues: “Consumers everywhere want experiences that are personalized, instant, and augmented. Brands that embrace personalization are sharpening their competitive edge, creating value, and increasing market share. With the launch of the personalization experience, we want to help delegates grasp the commercial value of personalization by hearing actual business cases and seeing real-time customization in action.”

FESPA’s popular Printeriors interior décor feature will now be incorporated within the personalization experience, showcasing a variety of individualized interior spaces curated by FESPA Textile ambassador Debbie McKeegan. Delegates will have the chance to go through the process of defining, ordering, and collecting personalized items from participating sponsors within the exhibition.

Education and inspiration

The sustainability spotlight showcase will return to the 2023 event for its second year, again offering visitors a chance to learn more about how to improve their environmental performance and credentials at a time of increasing urgency around sustainability.

The FESPA Global Print Expo will also host the FESPA Awards 2023, with a gallery of shortlisted entries from printers worldwide accessible to visitors for the first time since 2020. Award submissions close on 25 January 2023.

World Wrap Masters will also return, offering visitors the chance to see European vehicle wrappers compete for the title of World Wrap Master Europe 2023, followed by the showdown of the seven regional competition winners in the World Wrap Masters final. In addition, the event will offer live demonstrations from industry experts.

On Thursday, 25 May, FESPA will once again host a party at Pasha Night Club in the heart of Munich.    

Forthcoming FESPA events include:  

FESPA Eurasia 2022, 1 – 4 December 2022, IFM – Istanbul Expo Center, Istanbul, Turkey 

FESPA Brasil 2023, 20 – 23 March 2023, Expo Center Norte, São Paulo, Brasil

WrapFest 2023, 26 – 27 April 2023 at Silverstone racecourse, Northamptonshire, UK 

FESPA Global Print Expo 2023, 23 – 26 May 2023, Messe Munich, Munich, Germany

European Sign Expo 2023, 23 – 26 May 2023, Messe Munich, Munich, Germany

Personalization Experience, 23-26 May 2023, Messe Munich, Munich, Germany

FESPA Mexico 2023, 17 – 19 August 2023, Centro Citibanamex, Mexico City

FESPA Africa 2023, 13 – 15 September 2023, Gallagher Convention Centre, Johannesburg

FESPA Eurasia 2023, 23 – 26 November 2023, IFM – Istanbul Expo Center, Istanbul, Turkey

FESPA Global Print Expo 2024, 19 – 22 March 2024, RAI, Amsterdam, Netherlands 

European Sign Expo 2024, 19 – 22 March 2024, RAI, Amsterdam, Netherlands

Personalization Experience 2024, 19 – 22 March 2024, RAI, Amsterdam, Netherlands

Sportswear Pro 2024, 19 – 22 March 2024, RAI, Amsterdam, Netherlands

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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