Maruti Digital installs Konica Minolta’s Accuriopress C7100

Digital printing growing but cost remains a factor

Shiv Santosh, proprietor, Maruti Digital with Accuriopress C7100

Maruti Digital, a provider of printing solutions for the advertising media, has installed a Konica Minolta Accuriopress C7100 at its plant. The company provides digital and offset printing, signages, wall graphics, in-shop branding, UV printing, and vehicle wrap services to commercial and corporate clients nationwide.

Shiv Santosh, proprietor, Maruti Digital, said, “We installed this new machine from Konica Minolta on 10 August 2022, introducing new levels of automation and self-calibration. It has a top speed of 110 A4 prints per month (or 70 A3 PPM) with a duty cycle of 1.50 lakhs PPM. This is 20% more than the previous fastest Accuriopress press. Konika Minolta’s optional IQ intelligent quality optimizer system controls precise registration and verifies print quality. “

Digital printing is one of the fastest-growing segments of the print industry and its rise can be seen in the incredible size of what can be produced now, he said. Significant improvements in print manufacturing efficiency, time-efficient production, and enhanced focus on supply chain management, such as better demand forecasting, have reduced the print market’s overall waste.

Santosh said technological advancements favoring digital printing have enabled waste minimization and helped to maintain high print quality. “The advanced technology of digital printing includes mild solvents and less-harmful chemicals than the ones used in conventional printing technologies, such as toner ink printing and offset printing. Hence, the demand for digital printing is growing.”

Latest advancements such as AI, machine learning, and data analytics among many things, have personalized offerings to a great extent. The convergence in digital printing enables superiority in print personalization for large-volume orders. However, the cost factor remains a big hurdle, he said.

High-priced investment restrains the overall growth of the digital printing industry. These costs include the purchase price, support cost, maintenance, and the price of consumables.

Digital print markets will develop inside the broader print market, which is shifting towards an increasingly digitized world. Print markets depend on end-user preferences that are subject to a wider economic situation as well as specific trends and drivers. Technological developments have a major impact on the prospects of digital printing. Inkjet and electro-photographic equipment developers will continue to invest in the technology along with ink and toner manufacturers and substrate suppliers,“ Santosh added.

(The compilation of this article was done by Pallavi Choudharry, former correspondent, IPP)

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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