World News Media Congress 2022 by Wan-Ifra in Zaragoza

World News Media Congress 2022 hosted 1200 participants from 75 countries

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World News Media Congress
Sharing takeaways from the 73rd World News Media Congress

Wan-Ifra organized World News Media Congress 2022 in Zaragoza from 28th to 30th September. With over 1200 participants from 75 countries, this was one of the biggest and most successful Congresses in recent years.

The Congress is the most important annual gathering of news media executives, typically attended by 700 to 1500 C-level decision-makers from more than 80 countries. The Congress hosts important community meet-ups.

As journalism emerges from a fragile world, we find the news industry stronger than ever. Many news publishers increasingly gravitate towards producing newsletters as a means of growing their audience.While news interest is high, sustainability, democratic freedoms, truth and prosperity are at risk.

The main aim of the annual Congress is to give a global perspective on the industry. Perspective on how newsrooms are reinventing themselves to deliver valued, trusted, quality journalism to their audiences despite resource challenges.

Perspective on winning publishing strategies against which to benchmark progress. Perspective on how innovation and leadership are critical when transforming a media business. Perspective on why a free press is so crucial – and so at risk – in all too many parts of the world. Most importantly, perspective on why all these cannot thrive without the other.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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